business with a freemium revenue model. This Application Assignment has two parts.
Part 1 is to identify a company that offer free products or services. For this company identify the
following:
• The company and what is provided free?
What services and/or products cost additional money?
Which of the following three types of free financial models do they represent and why: Direct cross-
subsidies, Multi-Party Markets, The freemium model.
In Part 2 you will take one of your own business ideas and imagine it with a freemium revenue model.
For your own idea please address the same points as in Part 1.
The company and what is provided free?
• What services and/or products cost additional money?
Which of the following three types of free financial models do they represent and why: Direct cross-
subsidies, Multi-Party Markets, The freemium model.
Fig: 1