We are looking for candidates with understanding of On-page SEO & basic understanding of marketing- Buyer Persona, Story-telling and Copywriting.
• Translate creative briefs and technical concepts into original content for a variety of marketing assets including blog articles, infographics, videos, emails, Web pages, circulars and brochures. • Own the content creation process from concept development to the delivery of the final product that attracts and engages company’s target audience. • Leverage all channels of information including subject matter experts, customers, external articles, analyst reports, industry statistics, and existing marketing materials. • Work closely with the marketing team to gain a deep understanding of target personas, industry challenges, customers, and product details. • Think creatively about how to expand the life of content through other channels and formats to improve content performance. • Manage multiple assignments within deadlines while maintaining consistent quality. • Proofread and edit content written by yourself and other team members. • Be an active member of TutorBin’s agile marketing scrum team that collaborates, supports, and manages the content development process. • Understand and drive brand identity in your copy with consistency across all media channels.
We’re looking for someone who has
• 2+ years of content writing experience with a portfolio of published work. • Bachelor’s degree in Journalism, English, Communications, Marketing or related major. • Exceptional writing, editing, and proofreading skills with an eye for detail, language, flow, and grammar. • Motivated, self-starting, and eager to learn. • Excellent organizational skill and multitasking ability. • Understanding of (or eagerness to learn) On-page SEO and how to effectively implement SEO strategies into content.