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1) Choose one of the following news stories. These are old cases, but they work well for this assignment. Pittsburg Zoo. Wild dogs kill a 2-year-old boy at Pa. Zoo exhibit

(USA Today/AP, 11/5/12 Chesterfield School District. 11-Year-Old girl killed in NJ school bus crash Atlanta Public Schools Systematic cheating is found in Atlanta's school system. 2) For your scenario, identify three publics. List them here. 3) Follow the message mapping steps and for each public, write one message for each of the three publics. A key message 7-12 words http://www.usatoday.com/story/news/nation/2012/11/04/pittsburgh-zoo-child- killed/1681645/ http://www.nbcphiladelphia.com/news/breaking/Chesterfield-School-Bus-Crash- 139435333.html https://www.npr.org/2011/07/05/137631003/probe-finds-systematic-cheating-in- atlanta-public-schools Word Limit 400 words

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