1) Provide background information (at least 1 slide) and to-date research (at least 1 slide) on the company. To-date research means what the major changes that have happened within the company

since the case was written are!/n P 1 2 3 5:11 Marketing Case Presentation-Retaj, Ben, Jules,... 9 Text Goes Here * Feel free Title And here To add Whatever *You want *Text Goes Here * Feel free AA To add Whatever You want Feel free To add whatever you want Text Goes Here Feel free * To add * Whatever You want Text Goes Here Feel free To add Whatever You want Text Goes Here 1 MARY KAY Title 38 COSMETICS fduedu-my.sharepoint.com my 109 P 4 5 6 5:11 Marketing Case Presentation-Retaj, Ben, Jules,... 9 Text Goes Here Feel free History And here To add Whatever Text Goes Here Feel free You want AA To add Whatever You want * Feel free To add whatever you want Ryan Rogers His Grandmother founded Mary Kay Inc, which is how he got his start in the company. Before joining the family business, he worked for Transaction Services Group of PricewaterhouseCoopers LLP in Dallas, and was also a global advocate for women's empowerment and entrepreneurship Who is Mary Kay's CEO? Title MARY KAY COSMETICS 1 38 fduedu-my.sharepoint.com P 6 7 5:11 Marketing Case Presentation-Retaj, Ben, Jules,... 9 8 ----```P Text Goes Here Feel free To add whatever. You want And here Feel free To add whatever *You want And here * Feel free To add whatever AA You want And here Feel free Title Who is Mary Kay's head of Marketing? Nathan Moore Held numerous roles, including Chief Legal Officer, Corporate Secretary, and is currently the region President of North America He is quoted for saying "People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps." fduedu-my.sharepoint.com 38 1 P 9 5:11 Marketing Case Presentation-Retaj, Ben, Jules,... 9 10 firm because of it's country to country sales tactics, and its overall global brand. They use different sales techniques and have different presidents for each country, but their brand and products stay the same. What makes Mary Kay a Global Brand? Mary Kay is a global brand because they are run in 35 different countries. They use independent sales representatives in each country, to streamline marketing tactics based on their location. Like I said in the previous question, they are transnational, so they combine aspects of international and multinational firms. The United States, China, Russia, and Mexico are the top four markets served by Mary Kay. They hope to grow their reach in Australia, China, India, Korea, and many more which they see as major growth opportunities 38 What is Mary Kay's main challenge? Sustaining their success and staying ahead of rapidly changing consumer trends, especially in the competitive and dynamic Asia-Pacific markets. How can Mary Kay handle such a challenge? AA fduedu-my.sharepoint.com ₁ P 12 Marketing Case Presentation-Retaj, Ben, Jules,... 9 5:11 mmp identify certain trends in the taste of their consumers that could be used for future collections. 13 Localized Strategy: Develop localized marketing campaigns in collaboration with regional influencers who understand the specific tastes and preferences of consumers in Asia- Pacific markets. marketing campaign Implementation: Identify influential figures in the beauty and skincare industry within each target market in Asia-Pacific. Collaborate with these influencers to create content that resonates with local consumers. * Use a mix of online and offline channels, including social media platforms like WeChat, to amplify the reach of these campaigns. Expected result: Leverage the popularity of these influencers t enhance brand visibility and credibility. 14 Gamified Beauty Experiences Strategy: Introduce gamified experiences that blend entertainment and education to engage consumers in Asia-Pacific markets. Implementation: * Develop a mobile app or an extension of the existing website that offers virtual beauty challenges, quizzes, and rewards for participation. 20 * Collaborate with popular gaming platforms or influencers to create branded in- game experiences or challenges related to beauty and skincare. AA * Use gamification to educate consumers about Mary Kay products, skincare routines, and beauty trends in an entertaining and interactive manner. Expected result: Gamification can make the brand more interactive, attract a younger demographic, and create a buzz around Mary Kay products. fduedu-my.sharepoint.com 1 38