1. Use the following to guide you as you conduct the analysis. Segment 1: 1. Identify and provide a summary of Starbucks mission, vision, and values. 2. Using the PESTEL (Political,

Economic, Social, Technology, Environmental, and Legal), identify the macro-environmental external forces affecting Starbuck's. 3. Conduct an industry analysis using the Porter's 5 Forces models and state the degree of attractiveness (potential to earn average or above-average returns) for each force. 4. For interpreting the Porter's Five Forces industry analysis, Identify each force as either low, moderate, or high. Explain competitive advantage or disadvantage. Please be sure to use the scoring rubric attached to guide your written summary in Segment 1. You will receive assignment feedback using this rubric. 2. In week 1, we studied the external forces that threaten the organization - those macro- environmental forces such as Political, Environment, Socio-cultural, Technological, Economic, and Legal (PESTEL). We also learned about Porter's 5 Forces model, which is used to identify and analyze the industry's competitive environment as it affects the firm/organization. These are important concepts that are often used by organizations in the strategic management process. In week 2, our focus will shift to the internal analysis of the organization. In this week, we think about resources, capabilities, core competencies, and how they combine to create value and competitive advantage. We will discuss the important concepts that provide frameworks for an effective analysis each week. Discussion Assignment: Review the weekly reading materials and resources, then describe how a firm's internal resources and capabilities create value for its customers AND sustainable competitive advantage. Construct your response from the perspective of your employment environment or previous experience. Make sure the answer is cited, in-text, and in proper APA format.