14/01/2024, 00:06 COM 229 Milestone One Guidelines and Rubric Overview In this course you will have one project, due in Module Seven, and three milestones that will allow you to

complete portions of the project and receive feedback from your instructor throughout the course. In this first milestone, you will select a scenario to work with, review the required materials, and begin drafting portions of the Project Summary. Scenario You work as a designer for a media consulting firm that completes projects across all industries. Your supervisor has offered you the opportunity to select one of three new up-and-coming clients who don't have their collateral established yet, and she wants you to create a digital campaign that meets their needs. Assignment Information • A small nonprofit organization, All Paws Shelter, located in Miami, Florida, is planning to hold a 30-day fundraising campaign to support local animal shelters after the recent hurricane, as some of the local shelters were badly damaged and in need of repairs. The region has a high percentage of retirees, and many own pets that were adopted from the shelter. All Paws Shelter has asked that the costs be kept as low as possible. A regional health insurance company, Apox Insurance, is sponsoring a local fun-run event for all ages to promote heart health through regular physical activity. All proceeds will be donated to the American Heart Association, and the event will take place in six months. To raise money for the cause, participants will ask for donations from friends, families, and businesses. Apox Insurance will also raise money through vendor booths and food sales after the race. Apox Insurance will also provide blood pressure screenings free of charge, and they'll provide attendees with literature about the benefits of regular physical activity. Apox Insurance is located in a small city with a diverse population, and they're hoping to encourage more families to be involved in physical activity. Apox Insurance has noted that while they can't spend a fortune to market the event, they can afford a few more expensive marketing options. • Arlington Regional, a local nonprofit hospital, recently received a generous donation to build a new neonatal intensive care unit (NICU). The board of directors would like to create a unique campaign for the hospital to promote the new NICU regionally and to prepare for the grand opening a year from now. Arlington Regional had not seen much growth in many years, but it's now becoming a fast-growing community with many young families moving into the area. The hospital staff hope the addition of a new NICU will encourage more young families to use the hospital. Arlington Regional is willing to pay top dollar for a campaign that uses diverse communication channels. A team of people working together on a design project. Prompt Review the three clients and select one to work with for your project. Review their information and then begin drafting the following piece of your project summary: Identify Audiences: Describe each target audience using the appropriate metrics. Identify which information is relevant in communicating with the target audience and achieving the project goal. Identify Project Goals: Identify the project goals and how the client's budget and timeline may influence collateral types. Explain how you will measure the project's success. Assess Message Content: In your course project, you will assess the effectiveness of the content and design of each visual message for each target audience. For this initial draft, list out three to five reminders for yourself that you can use to guide your future designs. ● ● https://mediatb.blob.core.windows.net/media/6578ad5a2434cb3ca4062347/questions/milestone-one-guidelines-and-rubric_1705127040168.html 1/4 14/01/2024, 00:06 o How will you reflect and convey the client's brand and intended message in your visual messages? o How will you make sure your visual messages align with each target audience's values, interests, and lifestyle? Assess Delivery Method: In your course project, you will assess the effectiveness of the delivery method you selected for each visual message. For this initial draft, list out three to five reminders for yourself that you can use to guide your future designs. o Which types of delivery methods will be appropriate or inappropriate for each target audience? What to Submit To complete this project, you must submit the following: Project Summary Draft This assignment must be submitted as a 125- to 250-word Microsoft Word document. All references and formatting must follow APA style. The structure of the assignment should follow APA style, except for the "Assess Message Content" and "Assess Delivery Method" sections. For these sections, bullet points are appropriate. Milestone One Rubric Criteria Project Selection Project Goals N/A Exemplary Assignment Information Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner (100%) Proficient Selects one of the provided scenarios to use for the project (100%) Identifies the client's project goals and how the identified budget and timeline will influence collateral options and channels (85%) N/A Needs Improvement Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to clarify the budget or timeline, consider the time and budget required for identified collateral, or more clearly define project goals (55%) Not Evident Does not attempt criterion (0%) Does not attempt criterion (0%) https://mediatb.blob.core.windows.net/media/6578ad5a2434cb3ca4062347/questions/milestone-one-guidelines-and-rubric_1705127040168.html Value 5 15 2/4 14/01/2024, 00:06 Criteria Project Summary: Identify Audiences Project Summary: Assess Message Content Project Summary: Assess Delivery Method Articulation of Response Exemplary Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner (100%) Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner (100%) Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner (100%) Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner (100%) Proficient Assignment Information Describes each target audience using the appropriate metrics and identifies relevant information that needs to be communicated to achieve the project goal (85%) Identifies ways in which Shows progress toward maintaining the client's brand and proficiency, but with errors or message and the target omissions; areas for audience's values, interests, and lifestyle will be considered in designs (85%) Identifies considerations for ensuring delivery methods will be appropriate for the target audience, timeframe, and project type (85%) Needs Improvement Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to add more information about the identified target audiences or removing extraneous information that does not need to be considered to achieve the project goal (55%) Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose (85%) improvement may include needing to select more relevant or credible target audience information or effective strategies for maintaining the client's message and brand (55%) Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to strengthen possible delivery methods to better suit the target audience, timeline, or project type (55%) Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability (55%) Not Evident Does not attempt criterion (0%) Does not attempt criterion (0%) Does not attempt criterion (0%) Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas (0%) https://mediatb.blob.core.windows.net/media/6578ad5a2434cb3ca4062347/questions/milestone-one-guidelines-and-rubric_1705127040168.html Value 30 20 20 5 3/4 14/01/2024, 00:06 Criteria Citations and Attributions Exemplary Uses citations for ideas requiring attribution, with few or no minor errors (100%) Proficient Assignment Information Uses citations for ideas requiring attribution, with consistent minor errors (85%) Needs Improvement Uses citations for ideas requiring attribution, with major errors (55%) Not Evident Does not use citations for ideas requiring attribution (0%) https://mediatb.blob.core.windows.net/media/6578ad5a2434cb3ca4062347/questions/milestone-one-guidelines-and-rubric_1705127040168.html Total: Value 5 100% 4/4