5 C Unit 9 Marketing Research Sum X + forsyth.instructure.com/courses/106460/assignments/308174 □ ✰ ✓ Details 2023/2024 - West Forsyth H... Home Grades Modules Google Drive d Mastery Tracker Discovery Education -LTI 1.3 You have been asked to create a pop-up shop in Vickery Village during the summer. You may choose any local store that would benefit from a temporary location. Pop-up shops are short-term sales spaces that last for a specific period of time and are often used to capitalize on a trend or an event. Step 1. Decide which store your pop-up shop will represent, what products you will be selling, and when the store will be open (specific dates). Consider researching events occuring in the area during the summer that your shop could take advantage of. Step 2. Assign project tasks to group members. Step 3. Complete your marketing research(survey and respond to 20 peer surveys). Step 4. Create your slides. The slides (visual appeal, correct spelling/grammar, etc.) will be 15% of the grade and the content will be 70%. B Slide 1: Title slide with ALL group members' names ar X ory dio 8 stery B Slide 2: Introduction to your pop-up shop • What does your pop-up shop look like? • Where will it be located? • What products will you sell? Slide 3: Marketing Research Planning • Define problem/need • Predict the outcome of your data (what did you think the results would be BEFORE you conducted the research?) ⚫ Slide 4: Collecting Data • List of the questions you asked on your survey • Minimum of 20 responses о Target market identified Help Slide 5: Analyzing Data • What were your findings? • Did this change your initial prediction? • What will you add? What will you take away or change? " Slide 6: Summarize Data • You may use graphs or tables to show percentages and explain your findings • What is your competitive advantage that will set your shop apart? Slide 7: Promotional pieces • Create a flyer to promote your pop-up shop. Make sure you list the dates, location, and reasons patrons should visit). Be sure your flyer is creative, colorful, and free of spelling, punctuation, and grammar errors. • Create two social media ads. One to introduce your target market to the shop and the second to encourage them to come visit. Step 5. Students will present their pop-up shops the week of May 13. The presentation will be 15% of the grade and students will be assessed individually on their strong introduction/grabs attention, eye contact, body language, posture, project voice, clear speech, and how well prepared they are. K Type here to search Ei e c DELL Submit Assignment Very humid 8:34 AM 5/7/2024 1 y Solutions