Academic Year: 2023/2024 in Module Code: BM2010 Courses: International Hospitality Module Title: Managing Management; BA (Hons) in Experiences in Tourism, International Tourism Hospitality and Events Type of assessment: Digital material

plus 800 words justification Title of the Brief: Making a Digital Difference This assessment is worth 30% of the overall module mark. BA (Hons) This Assessment Pack consists of a detailed assignment brief, guidance on what you need to prepare, and information on how class sessions support your ability to complete successfully. You will also find information on this page to guide you on how, where, and when to submit. If you need additional support, please make a note of the services detailed in this document. How, when, and where to submit: The Business Report assessment will be submitted no later thar The submission portal will be accessible in Blackboard (Bb) fron Feedback will be provided within 3 weeks of submission. Note: If you have any valid mitigating circumstances that mean you cannot meet an assessment submission deadline and you wish to request an extension, you will need to apply online, via MyUCLan with your evidence prior to the deadline. Further information on Mitigating Circumstances via this link. We wish you all success in completing your assessment. Read this guidance carefully, and any questions, please discuss with your course tutor. Disclaimer: The information provided in this assessment brief is correct at time of publication. In the unlikely event that any changes are deemed necessary, they will be communicated clearly via e-mail and a new version of this assessment brief will be circulated. 1828 University of Central Lancashire v UCLan Additional Support available: All links are available through the online Student Hub 1. Academic support for this assessment will be provided by contacting your course tutor, Paul Fallon. 2. Our Library resources link can be found in the library area of the Student Hub or via your subject librarian at SubjectLibrarians@uclan.ac.uk. 3. Support with your academic skills development (academic writing, critical thinking and referencing) is available through WISER on the Study Skills section of the Student Hub. 4. For help with Turnitin, see Blackboard and Turnitin Support on the Student Hub 5. If you have a disability, specific learning difficulty, long-term health or mental health condition, and not yet advised us, or would like to review your support, Inclusive Support can assist with reasonable adjustments and support. To find out more, you can visit the Inclusive Support page of the Student Hub. 6. For mental health and wellbeing support, please complete our online referral form, or email wellbeing@uclan.ac.uk. You can also call 01772 893020, attend a drop-in, or visit our UCLan Wellbeing Service Student Hub pages for more information. 7. For any other support query, please contact Student Support via studentsupport@uclan.ac.uk. 8. For consideration of Academic Integrity, please refer to detailed guidelines in our policy document. All assessed work should be genuinely your own work, and all resources fully cited. Preparing for your assignment. Refer to the Module Information Pack to understand the Learning Outcomes and Marking Criteria. It is essential that you attend your scheduled workshop sessions and the online lectures to maximise your ability to prepare for and complete this assessment effectively. This is a new assignment task, but you will be shown examples of digital content (websites) created by previous students to give you an idea of the skills you can use/develop for this task. 2 Assessment 1828 University of Central Lancashire UCLan This assessment is designed to test the following learning outcomes: 2. Design a relevant digital communications platform for stakeholder engagement in a THE context Background Marketing is fundamental to the development, growth and success of the tourism, hospitality and event (THE) sector - the sector is commonly known as the 'visitor economy'. The emergence of social media and digital marketing has been a significant 'game changer' in marketing activity. This is especially due to the ability of digital platforms and assets to interest, attract, re-assure and remind customers (tourists, visitors, diners, guests and users) of available experiences. These platforms and assets are known to us as: social media channels such as Facebook, Instagram, Tik Tok, LinkedIn and Snapchat; video content; blogs and eBooks/ePamphlets; branded logos; influencers; and apps. Skilful use of these platforms and assets has a significant, and often speedy, impact on the behaviour of not only customers but also other stakeholders (such as employees, shareholders, investors). Coinciding with the growing influence of the digital world of marketing is an increasing concern for the resources and environment on which tourism, hospitality and events depend for their existence. Consequently, we now talk about making developments which are sustainable, and these developments touch every aspect of our lives - as emphasized by the United Nations 17 Sustainable Development Goals (SDGs) https://sdgs.un.org/goals. The biggest concern relates to damage done to the planet, and in particular climate change, although the issues are much broader than those associated purely with climate. Despite much talk and the need for us to think and behave more sustainably, actual action is slow. So perhaps an increase in related marketing - and especially digital marketing given both (a) its relatively low use of energy and other resources and (b) its wide reach and usage - is the way to both speed up and increase people's thinking and behaviour. Task Your task is to create and design a platform (Tik Tok, blog, Instagram) or asset (e.g. video story or reel, epamphlet, brand) which will ‘make a difference' and change attitudes and/or behaviour. You will need to choose: - the part and location of the visitor economy you want to focus on (e.g. a place, sector, or business) the resources you are concerned about (e.g. people, environments), possibly linked to SDGs - the target audience you want to focus on (e.g. customers, employees, suppliers etc) - - the platform or asset you want to use - the content you want to create 3 1828 University of Central Lancashire UCLan You need to create the platform or asset, which you can share with the tutor e.g. share a link or upload content/document, and then explain your choices for how this will potentially change the attitudes and behaviours of your target audience (800 words justification) - Justifying the design of your Social Media project, and explaining how you have used marketing principles in your design. PLEASE NOTE AS PART OF YOUR PLATFORM OR ASSET: "Social Media Disclaimer: This entire social media project including all linked pages has been submitted as partial fulfilment for the degree of BA (Hons) in [INSERT NAME OF YOUR DEGREE PROGRAMME HERE] at the University of Central Lancashire (UCLan), Preston, UK. Specifically, this website has been submitted to module code BM2010 as an assessed undergraduate project within the School of Business. This platform is not related to any specific organisation/product/service but is meant to demonstrate an understanding of visitor economy marketing in a real-world environment. No intention is made to any specific organisation, product, service and/or person. Any similarity to real-world organisations, including branding, images, and/or product and services are purely coincidental. Copyright of images remains with the original copyright owner”. Marking grid/rubric 4 1828 University of Central Lancashire UCLan We will mark your assessment using the following assessment criteria - please use these as a checklist to guide you in your preparation. We need to see that you: Here is the UG marking rubric for Levels 3,4, 5 and 6: Exceptional 1 st High 1st Mid 1st Low 1st High 2.1 Mid 2.1 Low 2.1 High 2.2 Mid 2.2 Low 2.2 High 3rd Mid 3rd Low 3rd Marginal Fail Mid Fail Low Fail Fail Non-submission Reassessment Numerical Equivalent 94 87 80 74 68 65 62 58 55 52 48 45 42 35 30 25 10 0 Indicative Language Exceptional, creative, insightful, illuminating, inspiring, exciting, authoritative, challenging Persuasive, sophisticated, original, reflective, ambitious, meticulous, critical, convincing, unexpected Fluent, thorough, analytical, precise, rigorous, confident, consistent, thoughtful Satisfactory, clear, accurate, careful, congruent, coherent Sufficient, adequate, descriptive, limited Incomplete, inadequate, inconsistent, derivative, contradictory, superficial, irrelevant Erroneous/wrong, missing, extremely limited, inappropriate, insufficient, incoherent, unstructured Lacking, formless, detrimental Non submission 5