Answer ALL questions Scenario - You have been working as a financial analyst for a few years. Some years ago you bought some shares in Experian plc as you wished to

invest in a company in the information technology sector which was committed to ESG principles. You are wondering whether you should now sell your shares and invest instead in another company, given that you've read on page 2 of the 2023 Annual Report that basic earnings per share have fallen by 34%. With reference to the scenario above, answer ALL of the following 4 questions: 1. Using the Capital IQ database or another reputable database, produce a table to include 10 different ratios, over a five year period. State your source and briefly explain why you chose those ratios. (20 marks) 2. 3. 4. With reference to the ratios provided in question 1, as well as use of other information from your own research, analyze the company's current and expected future financial position and clearly explain whether you would hold or sell your shares. (60 marks) Briefly explain how legitimation theory can influence your analysis. Briefly reflect on how you have used Al (or not) in your work. (10 marks) (10 marks) (TOTAL 100 marks)