Assessment Briefing: Individual Report The second assessment for this module is a 2,000-word (+ or -10%) individual report that will make up 70% of the final grade. This document should be

read in conjunction with the Module Guide. Please see me during my office hours if you have any additional questions. Basic Report Structure (also see the Module Guide) The report will provide a brief assessment of the current status and future potential of a selected emerging information technology that has the potential to disrupt future ways of doing business and the associated business model. The report must also include a justified recommendation of the technology for future investment by a specific, named business that uses or can use technology within its operations to provide goods or services to other businesses or consumers. The basic report will consist of the following items: 1. The selected company: i) A description of the selected company, the nature of its business and its industry; ii) A critical analysis of the current business model of the selected company; 2. The selected information technology: i) A description of one emerging and potentially disruptive technology that can be of future significance to the selected company;/n3. Discussion and recommendation: i) A critical analysis of the potential areas of application in the business, the strategic value of the technology and the corresponding business model evolvement; ii) A discussion of the likely cost and limitation of the selected technology to the business; iii) A recommendation justifying the emerging technology that the company should ultimately invest in; 4. Chosen Technology & Case Company: i) Make sure that the chosen technology is emerging and could have a significant impact on businesses; ii) Ensure the report discusses how the case company can adopt the chosen technology in its operations (e.g., to provide new and/or better services/products to its consumers). The report should NOT discuss how the case company designs, produces or supplies the technology to others; iii) If the chosen case company is a large conglomerate (e.g., Tesco, GE, TATA, Amazon, Alphabet) operating in many different industries, make sure that the report focuses on one element of the business and sets a clear boundary for in the beginning. For instance, if the report seeks to discuss the use of drones for Amazon's delivery service, some of Amazon's businesses (e.g., AWS) do not need to be included in the report.