Assessment instructions for students (as per QMplus 'Assessment Information' tab) Essay Questions This assignment requires you to submit an essay as a case study (3,000 words, plus/minus 5% allowed) by answering one of the following questions. 1. What are some of the ethical challenges posed by the digital age? Choose a company/ brand and develop a case study to illuminate this. 2. Discuss the relevant theories and concepts about the information or network society. Choose a company/brand and develop a case study to illustrate your main arguments. 3. Profiles and user data are used for surveillance and holding authorities accountable. What challenges for society are created by surveillance capitalism? Choose a company/brand and develop a case study to assess this proposition. 4. Can privacy be considered sacred in the digital age? How can privacy be compromised in our big-data society? Choose a company/brand and develop a case study to explore this dynamic./nc. Application of Theory •The application of the theory (or theories/academic literature) discussed concerning the case example of choice (i.e., the company or brand you have chosen). However, this can also be a social phenomenon, event, organization, website, political event, etc. • Your singular case example could be constructed from various sources, including (but not limited to) electronic sources, books, journals, websites, government documents, company reports, media, etc. d. Conclusion and Recommendation You need to give a brief conclusion and recommendation(s) drawing on your discussions of theories and their application. Other Points to Consider • Self-plagiarism is not allowed. You should not use the text you have submitted for your presentation to be used again in your essay or any other submission. This can constitute self-plagiarism. • You should not repeat the topic or the case study you have used for your presentation to avoid self- plagiarism. Your case study essay must be a fresh piece of work. • Improper citations and references will impact your overall score negatively. If you are using internet resources, including YouTube and other digital resources, these must be cited appropriately and include dates of access or retrieval. • This case study is an academic assignment; hence, you should keep to the protocols of academic writing in terms of tone, engagement, use of argument and structure. Instead of personal opinions, use informed analysis to engage with the material. • This is an exceptional opportunity for you to learn how to conduct secondary research, understand and explain some issues through critical discussion of theories/concepts/literature and apply those theories/concepts to develop a case study. Submission Information Please observe the following style guide. Unless otherwise specified, 1. All work must be typed and submitted in MS Word format. 2. Font size should be 12-point 3. Font style should be Arial 4. Lines should be 1.5 spaced 5. Leave margins for comment 6. Insert page numbers/na. Introduction The Introduction is an opportunity for you to set out the parameters of your study (i.e., what you will be doing in the case study). The Introduction should cover the following: The problem/topic/ issue: Explain the question in your own words. Show your own perception of the problem raised in the question. The company/ brand: Mention which brand you have chosen and the rationale behind choosing this brand. 2 • Why is this topic exciting or worth understanding, and what is your likely contribution. • Identification of the critical issues. b. Theories ⚫A theoretical discussion of the critical issue(s) or main topic(s) in the question (academic literature/discussion from academic sources). In your theoretical discussion, you should critically define or discuss the key terms engaging with the relevant literature. Critical engagement of the theory and concepts involves assessing its strengths, limitations and your judgement of its relevance to how it can be applied to the case study you have chosen. •Demonstrate how much literature you have covered through citations and references. Therefore, your case study must have adequate academic references and citations. Overuse of one reference is an indication you may not have read widely. • You should use literature beyond the reading list, and you are encouraged to read widely. c. Application of Theory The application of the theory (or theories/academic literature) discussed concerning the case example of choice (i.e., the company or brand you have chosen). However, this can also be a social phenomenon, event, organization, website, political event, etc. •Your singular case example could be constructed from various sources, including (but not limited to) electronic sources, books, journals, websites, government documents, company reports, media, etc.

Fig: 1

Fig: 2

Fig: 3