assignment 4 summary analysis on multimodal work write a two to three
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Assignment #4: Summary-Analysis on Multimodal Work
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Write a two to three page analysis essay about a multi-media work – one you find thought provoking or
particularly interesting. You can analyze a web video, commercial, or print advertisement. However, the
work must have persuasive value. Think of it this way: the work should be trying to sell you something,
whether that something is a product, an idea, or even an emotion. Happenstance works, like viral
YouTube videos, are not appropriate for this assignment, and all works are subject to approval. All
works must be appropriate for an academic assignment.
If you're stuck, choose from out Ads of the World, Clioawards.com, or Webbyawards.com.
To analyze the work, you should focus on style, message, or combination of the two. Just remember that
you must identify an aspect of the work. Here are just a few questions to consider: how is the work
organized; does the work rely upon a traditional trope, or does it break from the genre; does the work
rely upon emotional appeals, logical appeals, or clichés; who is the intended audience; does the work
manipulate insecurities; what is the production value?
Like the first two assignments, you will need to provide a summary of the work in the introduction;
thesis will come at the end of summary.
The rest of the paper will analyze the work, following the guidelines established for the first two papers.
A works cited is necessary for this assignment, so keep track of where you found the work.
Use MLA format (heading, spacing, margins, page numbering), present tense, and third person point of
view.
Example Works Cited Citation:
O'Brien, Tim. "The Things They Carried." Making Literature Matter. 54th ed. Eds. John Schilb and John
Clifford. New York: Bedford / St. Martin. 798-812.
Example Quote with In-text Citation:
When speaking with his men, Cross states, "It was very sad, he thought. The things men carried inside"
(O'Brien 811).
Format: Your essay must be 2-3 typewritten pages, use 12-point font, double spacing, and 1” margins all
around. Each paper must use double-space MLA heading that states your name, my name, the course
(ENG 102) and the date due in the top left corner of the first page:
Expectations of Written Work: Student papers will be graded on unity, development, organization, clarity, and style; all papers must
adhere to MLA style specifications. When discussing literature students must use present tense and
third person point of view.
Content and Organization:
Your essay must have an introduction that summaries the text, a clearly stated thesis at the end of the
introduction, paragraphs that begin with a topic sentence that supports the thesis, body paragraphs that
are unified, coherent and fully-developed, and conclusion that summarizes and evaluates the body
paragraphs. Papers must be appropriate to the assignment, address all parts of the assignment, and
display imaginative treatment of the subject.
Development / Analysis:
Your essay must use relevant examples from the article to support its thesis. Use at least three quotes
and/or paraphrases; integrate paraphrases and quotes, document evidence correctly and thoroughly
using MLA guidelines, and support generalizations with details.
Unity and Coherence:
Your essay must introduce its limited subject clearly (the article and the 2-3 aspect(s) you will analyze),
elate all information to the limited subject (the article) and the appropriate topic (aspect), use smooth
transitions and conclude purposely.
Style and Mechanics:
Your essay should be written in a readable style, with clear grammatical sentences and correct spelling
and punctuation. Avoid errors in diction and syntax; follow correct MLA format. No fragments, comma
splices or run-on sentences.
*A thesis statement is one sentence at the end of your introduction that states the purpose of your
essay, which is to analyze two or three specific aspects of a article. Your thesis must provide a judgment
about your limited subject and introduce the topics that support your reaction.
*An Example Thesis:
In "The Storm," Chopin uses setting, symbolism and character to develop her theme of unconventional
happiness.
*An Example Topic Sentence:
Chopin's setting, a brief summer storm, promotes her theme, which contrasts passion and love.
*For clarification, you should review the sample papers in Blackboard.