Assignment Instructions - Assessment Part B

BMHPO: ASSESSMENT PART B

You are required to undertake an individual written paper related to a

particular organisation of your choice. The overall aim is to evaluate ways in

which changes within this organisation's MACRO environment might impact

upon its marketing strategies and activities.

You will be assessed on your ability to incorporate marketing theory:

Within an evidence-based scenario of a potential change in any of

the MACRO environment forces of your chosen organisation:

A) Critically evaluate the company's strategies for:

o Sustainable competitive advantage

。 Segmentation, Targeting and Positioning (STP), and

o Branding

B) Identify and critically assess two opportunities for growth within the

organisation's MACRO environments

C) Make clear links to the marketing theory that underpin your work

D) Write a logical, well-presented, and accurately referenced piece of work

Advice on the practical application of theory

There is an expectation that you go beyond learning gained on the BMHPO

module. This includes a need to conduct your own research into the key

themes underpinning the questions above using the academic literature (e.g.

journal articles and other credible sources)