Question

Attributes of Authors Journal

Uniqueness

Brand

exclusivity:

Logos,

characters,

color, tagline

and packaging

Brand values

Community

engagement

Endorsements

and

Partnerships

Brand

Commitments

Interactivity

Relatedness

Consistency

Authenticity

Originality

Attractiveness

Creativity/

Innovativenes

$

Story-telling

Opinion

leadership

Controversy

(Ward et.

al, 2020)

JBM

JBR

Definition

"Uniqueness refers

to the exclusivity of

the elements link to

the brand across the

consumer base"

"This research

draws on metrics

collected from 1281

in-market brand

identity elements

from a broad range

of types; colour,

logo, logotype,

tagline, pack, pack

image, character

and product form."

Brands

+ +

+

+

1+

+

Human

Brands

+

+

+

+

+

Influencers

+

+

+

+

+

+

+

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