(b) You are appointed as the business development manager of Paytm to grow the business. Using a suitable theory learnt from this course, appraise the four (4) types of market strategy to grow the business and illustrate each one (1) type of strategy with appropriate examples in relation to the Paytm case. (Note: You need to define and explain the selected theory first before appraising the four types of market strategy.) (Word Limit: 700 Words) (40 marks)

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