(c) As a start-up company manager, you need to think of how to make the company more innovative, empower the staff and attract top talents with the right skillset to join in the company. Analyse any three (3) key organisational capabilities or characteristics Paytm needs to be innovative. Using the virtuous circle of innovation framework, distinguish three (3) practical actions that Paytm can introduce to empower its staff and build an innovative culture. Be sure to illustrate the capabilities and actions with relevant examples linked to the Paytm case context. (Word Limit: 500 words) (30 marks)

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