Classification: Confidential O Classification: Internal M Jumeirah HOTELS & RESORTS Jumeirah HOTELS & RESORTS Content 1. 2. 3. 4. 5. 6. 7. UAE Hotel Growth Over The Years Introducing Dubai

Holding About Jumeirah Hotels & Resorts Jumeirah's Awards To Date Who are Jumeirah's Guests? Geographic Source Markets SWOT & PESTLE analysis Overview of Hotel Growth in the UAE 1,198 Hotels in the UAE in 2022 203,000 Hotel rooms in the UAE in 2022 UAE hotel revenue in 2022 1220 1200 1180 SOURCE: MOE 1160 1140 1120 1100 1080 1060 1040 1020 250k 200k 40 35 AED 38 Billion 30 25 20 15 150k 10 5 0 Y19 Y19 Y19 Increasing number of hotels Y20 Number of Hotel rooms Y20 Y21 Y20 Y21 Total Hotel Revenue (AED Bn) Y21 Y22 Y22 Y22 Hotels Occupancy Rate 74% 67% 55% |||| Y20 Y19 Y21 71% BUD Y22 AO Hotel Segmentation in the UAE Current Hotels Segmentation 6% Budget 36% SOURCE: Global Data | Khaleej | THP Midscale Future Project Segmentation In the high end of the hotel sector, UAE is set to welcome at least 130 5-star and 4-star properties totaling nearly 34,000 rooms by 2026. 30% Upscale 36% 28% Luxury 15 star category 64% Hotel Brands Market Share In The UAE 18.0% Accor 16.0% 9.2% Marriott International InterContinental Hotels (IHG) 8.1% 7.7% Hilton Rotana Hotel Management 6.4% 4.8% 11 Millennium Hotels & Resorts Wyndham Hotels and Resorts 3.5% 2.9% 2.9% Radisson Hotel Group Hyatt Jumeirah Hotels and Resorts/n Introduction to the hospitality business sector in the UAE Double tap to add text Pickl LEGEN LEGENDARY Ticky Jumeirah BEACH HOTEL STAY DIFFERENT Jumeirah Beach Hotel - Size and Scale Jumeirah Beach Hotel Classification Jumeirah Beach Hotel - Ownership/nDELIVERABLES: We are provided with information on 2 businesses (1 big and 1 small), first one is Jumeirah hotel and resort (big business) and pickl restaurant (small business). What we need to do is, go through the information provided about both the businesses, and them compare them based on 13 topics and make 13 slide ppt of it.