COURSE INFORMATION Course Name: Code: Cohort: Master of Science in Business Analytics Assessment No: Al Innovation and Entrepreneurship AIM 8604 ASSESSMENT INFORMATION Program Director Office Location: Fall 2022, Section 1 2 Assessment Weight: 60% FACULTY INFORMATION Course Instructor: Dr Evi Indriasari Mansor Office Location: C Villa 6, Room 6204 Dr Valerie Lindsay Villa 5, Room 5103 Credits: Semester: Assessment Type: Email: Office hours: Email: Office hours: 3 Winter 2024 Summative Assessment e.mansor@adsm.ac.ae As published on LMS v.lindsay@adsm.ac.ae As published on LMS 1. Introduction Welcome to your Summative Assessment 2 for Al Innovation and Entrepreneurship in the Master of Science in Business Analytics Program. This assessment aims to test your development of awareness and competencies in Al Innovation and Entrepreneurship, acquired during the nine weeks of the course. This assessment is in a report format that will enable you to enhance awareness of Business Analytics approaches, and applications in today's business landscape. In performing your solution, carefully read each question that is presented in the final part of this task. Make sure you comprehend every item. Refer each question to one or more specific topics presented in the course, in your opinion, relevant to responding. Provide your reply using the particular concepts and knowledge acquired on every topic that best addresses each question. 2. Course Learning Outcomes # CLOS Critically examine contemporary Al CLO1 innovations and their CLO2 prospects in global enterprise Determine challenges in the process of initiating, designing, and presenting ideas for startups Design an innovative Al CLO3 product or service for the local market Propose an innovative idea CLO4 to potential investors or stakeholders 3. Assessment 3.1 Assessment Requirement GLO1 AILO1 AILO2 AILO3 X X X X QFE KN1, SK1, SD1 KN2, SK3, SD1 KN1, SK1, SD1 KN2, SK3, SD1 CLS CLS1, CLS2, CLS4 Scenario: The UAE government has started several programs to aid startups in the country and you are about to embark on the journey of creating an innovative Al startup business. 1. Propose a novel Al startup business idea to potential investors. a. Design a novel Al product or service startup business idea suited to the local market. Discuss the business concept and market analysis plan in detail. CLO3 [10 marks] b. Discuss the proposed business models, financial strategy, technical feasibility, and market strategy plan in detail. CLO3 [15 marks], CLO4 [25 Marks] 2. a. Critically analyse how your Al startup business addresses global opportunities. CLO1 [5 marks] b. Critically evaluate the potential challenges your Al startup business may encounter in the initiation and design phase related to technological feasibility. CLO2 [5 marks] 3.2 Terms of Reference. As a GUIDE ONLY, this section outlines some of the aspects you may consider significant given the brief shown above. Your report should include: ● ● ADSM cover page Table of Contents Abstract Answers to the previous question 1-2 (include introduction and conclusion for each section) Reference (minimum recent 5 articles from authentic journals in relevance to the topics) Complete the tasks fully but concisely and as directly as possible. Follow all specific instructions for individual questions. Answer all tasks in your own words. Do not copy any text from the notes, readings other The assignment must be your own work only. Total Word Count - Approximately 2000 Words ces. 3.3 Assessment Rubric: CLO 1 CLO 2 Descriptor 100-88 (A,A-) 87-80 (B+,B) Evaluate-75% The answer thoroughly evaluates the The answer adequately evaluates methods/techniques/models/concep the methods/techniques/models/ ts/practices/approaches/data/struct concepts/practices/approaches/dat ures/metrics using comprehensive a/structures/metrics using highly specialized knowledge in the comprehensive highly specialized field of work and/or discipline knowledge in the field of work encompassing appropriate processes and/or discipline encompassing of enquiry and current process of appropriate processes of enquiry Knowledge production. and current process of Knowledge production. References- 15% -10% References- 15% Five relevant peer-reviewed sources from past 3 years with excellent in- text and reference section in APA format. -10% Logic/presentation An excellent standard of Total-100% Five relevant peer-reviewed sources from past 3 years with excellent in- text and reference section in APA format. Three to Five relevant peer- reviewed sources from past 5 years with very good in-text and reference section in APA format. presentation. Very clear and succinct. Exceptionally well crafted that persuades the reader's understanding of the ideas. A very good standard of presentation. Clear and succinct. Well crafted that enhances the reader's understanding of the ideas. Individual Research 79-74(B-,C+) 73-70 (C,C-) The answer satisfactorily evaluates The answer merely evaluates the the methods/techniques/models/ methods/techniques/models/conc evaluates the a/structures/metrics using comprehensive highly specialized knowledge in the field of work and/or discipline encompassing appropriate processes of enquiry and current process of Knowledge production. concepts/practices/approaches/datepts/practices/approaches/data/st a/structures/metrics using comprehensive highly specialized knowledge in the field of work and/or discipline encompassing appropriate processes of enquiry and current process of Knowledge production. Three to Five relevant peer- reviewed sources from past 7 years with good in-text and reference section in APA format. A good standard of presentation. Clear and generally crafted that strengthens the reader's understanding of the ideas. Logic/presentation An excellent standard of Total-100% The answer insufficiently presentation. Very clear and succinct. Exceptionally well crafted that persuades the reader's understanding of the ideas. Evaluate-75% The answer thoroughly evaluates the The answer adequately evaluates The answer satisfactorily evaluates The answer merely evaluates the methods/techniques/models/concep the methods/techniques/models/ the methods/techniques/models/ methods/techniques/models/conc evaluates the ts/practices/approaches/data/struct concepts/practices/approaches/dat ures/metrics using comprehensive highly specialized knowledge in the field of work and/or discipline encompassing appropriate processes of enquiry and current process of Knowledge production. methods/techniques/models/ a/structures/metrics using comprehensive highly specialized knowledge in the field of work and/or discipline encompassing appropriate processes of enquiry and current process of Knowledge production. ructures/metrics using comprehensive highly specialized knowledge in the field of work and/or discipline encompassing appropriate processes of enquiry and current process of Knowledge production. Three to Five relevant peer- Three to Five relevant peer- reviewed sources from past 5 years reviewed sources from past 7 years with very good in-text and with good in-text and reference reference section in APA format. section in APA format. Two to Five relevant sources from past 10 years with acceptable in- text and reference section in APA format. concepts/practices/approaches/datepts/practices/approaches/data/st A very good standard of presentation. Clear and succinct. Well crafted that enhances the reader's understanding of the ideas. understanding of the ideas. A good standard of presentation. Clear and generally crafted that strengthens the reader's A fair standard of presentation. Clear and fairly crafted that meets the reader's understanding of the ideas. ructures/metrics using comprehensive highly specialized knowledge in the field of work and/or discipline encompassing appropriate processes of enquiry and current process of Knowledge production. Two to Five relevant sources from past 10 years with acceptable in- text and reference section in APA format. 40-0 (F) The answer fails to evaluate the methods/techniques/models/conc epts/practices/approaches/data/st concepts/practices/approaches/dructures/metrics using ata/structures/metrics using comprehensive highly specialized comprehensive highly specialized knowledge in the field of work knowledge in the field work and/or discipline encompassing and/or discipline encompassing appropriate processes of enquiry appropriate processes of enquiry and current process of Knowledge and current process of production. knowledge production. A fair standard of presentation. Clear and fairly crafted that meets the reader's understanding of the lideas. 69-41 (F) The answer insufficiently methods/techniques/models/ Less than two relevant sources from past 15 years with poor in- text and reference section. An inadequate standard of presentation. Poorly crafted to present ideas. Less than two relevant sources from past 15 years with poor in- text and reference section. Lack of references, in-text citations and reference section. The answer fails to evaluate the methods/techniques/models/conc epts/practices/approaches/data/st concepts/practices/approaches/dructures/metrics using ata/structures/metrics using comprehensive highly specialized comprehensive highly specialized knowledge in the field of work knowledge in the field of work and/or discipline encompassing and/or discipline encompassing appropriate processes of enquiry appropriate processes of enquiry and current process of Knowledge and current process of production. knowledge production. An inadequate standard of presentation. Poorly crafted to present ideas. Lack of structure to present ideas. Lack of references, in-text citations and reference section. Lack of structure to present ideas. CLO 3 CLO 4 Evaluate-75% The answer thoroughly evaluates the The answer adequately evaluates methods/techniques/models/concep the methods/techniques/models/ ts/practices/approaches/data/struct concepts/practices/approaches/dat ures/metrics using comprehensive highly specialized knowledge in the field of work and/or discipline encompassing appropriate processes of enquiry and current process of Knowledge production. References- 15% Logic/presentation -10% Total-100% Create-75% References- 15% -10% Five relevant peer-reviewed sources from past 3 years with excellent in- text and reference section in APA format. Total-100% An excellent standard of presentation. Very clear and succinct. Exceptionally well crafted that persuades the reader's understanding of the ideas. The answer proposes thorough strategies/solutions/recommendatio ns using advanced knowledge and skills required in research, analysis, evaluation and /or recent developments in the field of work and/or discipline leading to fair and valid decisions. Logic/presentation An excellent standard of Five relevant peer-reviewed sources from past 3 years with excellent in- text and reference section in APA format. presentation. Very clear and succinct. Exceptionally well crafted that persuades the reader's understanding of the ideas. a/structures/metrics using comprehensive highly specialized knowledge in the field of work and/or discipline encompassing appropriate processes of enquiry and current process of Knowledge production. A very good standard of presentation. Clear and succinct. Well crafted that enhances the reader's understanding of the ideas. The answer satisfactorily evaluates The answer merely evaluates the The answer insufficiently the methods/techniques/models/ methods/techniques/models/conc evaluates the methods/techniques/models/ The answer proposes adequate strategies/solutions/recommendati ons using advanced knowledge and skills required in research, analysis, evaluation and/or recent developments in the field of work and/or discipline leading fair and valid decisions. concepts/practices/approaches/datepts/practices/approaches/data/st Three to Five relevant peer- Three to Five relevant peer- reviewed sources from past 5 years reviewed sources from past 7 years with very good in-text and reference section in APA format. with good in-text and reference section in APA format. a/structures/metrics using comprehensive highly specialized knowledge in the field of work and/or discipline encompassing appropriate processes of enquiry and current process of Knowledge production. A good standard of presentation. Clear and generally crafted that strengthens the reader's understanding of the ideas. Three to Five relevant peer- Three to Five relevant peer- reviewed sources from past 5 years reviewed sources from past 7 years with very good in-text and with good in-text and reference reference section in APA format. section in APA format. ructures/metrics using comprehensive highly specialized knowledge in the field of work and/or discipline encompassing appropriate processes of enquiry and current process of Knowledge production. A very good standard of presentation. Clear and succinct. Well crafted that enhances the reader's understanding of the ideas. understanding of the ideas. A good standard of presentation. Clear and generally crafted that strengthens the reader's Two to Five relevant sources from past 10 years with acceptable in- text and reference section in APA format. The answer proposes satisfactory The answer merely proposes strategies/solutions/recommendati strategies/solutions/recommendat ons using advanced knowledge and ions using advanced knowledge skills required in research, analysis, and skills required in research, evaluation and /or recent developments in the field of work and/or discipline leading to fair and valid decisions. analysis, evaluation and /or recent developments in the field of work and/or discipline leading to fair and valid decisions. A fair standard of presentation. Clear and fairly crafted that meets the reader's understanding of the ideas. Two to Five relevant sources from past 10 years with acceptable in- text and reference section in APA format. A fair standard of presentation. Clear and fairly crafted that meets the reader's understanding of the ideas. The answer fails to evaluate the methods/techniques/models/conc epts/practices/approaches/data/st concepts/practices/approaches/dructures/metrics using ata/structures/metrics using comprehensive highly specialized comprehensive highly specialized knowledge in the field of work knowledge in the field of work and/or discipline encompassing and/or discipline encompassing appropriate processes of enquiry appropriate processes of enquiry and current process of Knowledge and current process of production. knowledge production. Less than two relevant sources from past 15 years with poor in- text and reference section. An inadequate standard of presentation. Poorly crafted to present ideas. Less than two relevant sources from past 15 years with poor in- text and reference section. Lack of references, in-text citations and reference section. The answer proposes insufficient The answer fails to proposes strategies/solutions/recommend strategies/solutions/recommendat ations using advanced knowledge ons using advanced knowledge and skills required in research, and skills required in research, analysis, evaluation and/or analysis, evaluation and /or recent recent developments in the field developments in the field of work of work and/or discipline leading and/or discipline leading to fair to fair and valid decisions. and valid decisions. An inadequate standard of presentation. Poorly crafted to present ideas. Lack of structure to present ideas. Lack of references, in-text citations and reference section. Lack of structure to present ideas./n

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