culture challenges and international marketing discussion 2 oct 9 oct
Culture Challenges and International Marketing -Discussion #2 .
Oct 9-Oct 17
Must post first.
In this weeks discussion board we examine the statement - Misreading culture in a
foreign market is "kryptonite" to an international marketer.
Review Chapters 4 and 5, watch the lecture video and read/watch the four
postings in the Week 6 content section.
Discuss using an example from your personal experience with a cultural
Consider a business person from a high context culture negotiating with a
business person from a low context culture. What could go wrong?
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