Culture Challenges and International Marketing -Discussion #2 .

Oct 9-Oct 17

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In this weeks discussion board we examine the statement - Misreading culture in a

foreign market is "kryptonite" to an international marketer.

Review Chapters 4 and 5, watch the lecture video and read/watch the four

postings in the Week 6 content section.

Discuss using an example from your personal experience with a cultural

misunderstanding.

Consider a business person from a high context culture negotiating with a

business person from a low context culture. What could go wrong?

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