Culture Challenges and International Marketing -Discussion #2 . Oct 9-Oct 17 Must post first. Subscribe In this weeks discussion board we examine the statement - Misreading culture in a foreign market is "kryptonite" to an international marketer. Review Chapters 4 and 5, watch the lecture video and read/watch the four postings in the Week 6 content section. Discuss using an example from your personal experience with a cultural misunderstanding. Consider a business person from a high context culture negotiating with a business person from a low context culture. What could go wrong? Rubrics

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