exchange partners (supplier/customer). Explain this by utilising examples from your research; indicative length: 800 words. 3. Evaluating firm's CSR strategy: Identify two CSR strategies/approaches that the company claims to have prioritised.

Pick strategies that have B2B implications and considerable impact on company's interactions or relationships with other firms. Then explore/analyse how this strategy would add value to the focal firm, its partners (customers and suppliers or other stakeholders), and society in general; indicative length: 800 words. • Conclusion: a summary of report, highlighting key issues and suggestions; indicative length: 350 words List of references (using Cite Them Right Harvard Referencing style) • Appendices (if any) Suggested starting points: • Study the website of the company and some relevant academic reports to get familiar with the company's products, operation, market, and network as well as the industry. • Make a plan to complete your report throughout the semester incrementally by working on each of the three topics after respective weekly topics are covered. This way you can finish your report on time and get support/brief feedback from your tutor in the weekly seminars./nThe structure and topics to cover: Your report should include the following sections. An approximate word count, for each section, is provided below. Note, these are for guidance only. The limit for your report remains 3000 (+/- 10%) words. You need to cover the following topics while you can use tools such as tables/figures/appendices when useful. Assignment Report Outline and content: Title page (include your title, full name, student number, word count and unit information) Introduction (overview of the company and its strategic direction, market and industry, value proposition of the company and roadmap for the report; indicative length: 350 words Main body to include the following topics: 1. Customer analysis and segmentation. First, based on B2B theories and company research, suggest two segmentation criteria that you believe the company uses to categorises its current customers and explain how it helps the company. Then suggest one more segmentation criterion and explain how your suggestion can help the company further. You may use both B2B segmentation and organisation behaviour theories in this section; indicative length: 700 words. 2. B2B relationships and networks: Identify three key relational attributes (example: trust) and explain how they have played a role in relationship with particular