Instructions 1. To make your work more interesting, please stay away from well-known businesses such as those owned by Amazon, Google, Meta, Apple, Microsoft, Twitter, Alibaba, ByteDance (TikTok), Uber, eBay and Netflix. UNIVERSITY OF BIRMINGHAM BUSINESS SCHOOL BIRMINGHAM Анна - бой "Triple-crown' accredite 2. Provide an overview of the company/organization, including its type of business, its products/services, and its related industry. 3. Clearly and effectively discuss how this business/company use big data and different type of business analytics to deliver its products/services to the customers and make better decisions. 4. Clearly and concisely describe the problems, challenges, or opportunities that business/company faced in using Big data and Business Analytics. Important Notes: ⚫ Your essay must be word processed in a professional report format and should be around 1000 words in length. • Marks will be allocated on content, provided evidence, an analytical approach and critical insight. • Make sure that all sources are fully referenced using the Harvard system (surname, date, page number if appropriate in the main body, alphabetical listing of references at the end). ⚫ Legibility: use minimum 12pt font, and at least 1.2 line spacing./nAssignment Remit Many businesses use big data and Business analytics to make better, informed decisions. Think about how Google, Netflix, and Starbucks collect and utilize data to manage their operations and enhance their success. These companies leverage business analytics to optimize various aspects of their operations, from improving user experiences to making data-driven decisions in content creation, advertising, and store management. The insights gained from analytics contribute to their ability to stay competitive and successful in their respective industries. For this assignment, you are asked to write an essay to reflect your personal view of the usefulness of how Companies / Businesses can leverage Business Analytics to be successful and gain competitive advantage. Each student is required: • To choose a company/business that uses Big data and Business Analytics to enhance its business. In other words, Big data and Business Analytics can be valuable in the context of producing and offering a product or service. • To critically discuss how does the company/business capture value from big data and different type of Business Analytics (Descriptive, Predictive and Prescriptive)? • What challenges and opportunities might the company encounter to in using big data and Business Analytics?

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