Instructions: Scenario: You work for a market research agency, specializing in market analysis for UK based companies investigating opportunities to expand their business into new geographic markets. Montezuma's, an independent chocolate manufacturer, based on the South Coast of the UK, has approached you to undertake an investigation into the opportunities for their products in a country of your choice. You need to produce a report assessing the viability of your chosen market for the company and recommending any changes to the marketing mix, to reflect the target country's marketing environment. Country: POLAND Country analysis Analyse the external environment in the target country using models such as PEST/PESTEL/STEEPLE to identify the potential opportunities and risks for Montezuma's within your chosen country. Consider information on demographics, climate, infrastructure, national and religious holidays, to support your analysis, as well as models such as Anholt's Nation Branding. Include swot, opportunities and threats in the new country (poland) check whether the packaging needs to change in poland from the uk, ormaybe the letters of packaging etc. ➤ check requirements for the ingredients of the chocolate (1500 - 2000 words)

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