Jooma Ltd Jooma is a Japanese inspired restaurant that targets people aged in their 20s and 30s. Prices are higher than other restaurant chains, but appeal to those with high disposable incomes. A visit to Jooma is a fun experience. People who go to these restaurants are called "guests" rather than customers and tend to be adventurous in the type of food they eat. There are more than 200 Jooma restaurants in the UK and others in more than 18 countries throughout the world. The company has used franchising for 15 years. Employees (crew members) are encouraged to "be you be Jooma". There are no strict rules on appearance: tattoos do not have to be covered up and piercings and extreme hairstyles are allowed. Crew members are offered fringe benefits. They are given free food during their shifts and they receive discounts off food they eat when not working. The company provides free modern stylish uniforms. If a new manager is needed, Jooma recruits internally for a replacement. Jooma makes full use of technology in the running of its restaurants. Handheld PDAs (personal digital assistants) send food orders straight to the kitchens and mobile and contactless payments are encouraged. There is online ordering of takeaway and delivery food. Free wi-fi and USB charging points are available for customers. 4 Explain one reason why Jooma recruits its managers internally rather than externally. (Total 4 marks) ||

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jooma ltd jooma is a japanese inspired restaurant that targets people

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Jooma Ltd Jooma is a Japanese inspired restaurant that targets people aged in their 20s and 30s. Prices are higher than other restaurant chains, but appeal to those with high disposable incomes. A visit to Jooma is a fun experience. People who go to these restaurants are called "guests" rather than customers and tend t