Marketing plan project (written report) Overview: This assessment gives you the opportunity to develop a marketing plan for a company of your choice. You are allowed to choose any company that yog prefer, but the company must be either an international company or an Australian/American company. Your marketing plan should cover a description of the company, situation analysis, market dynamics, marketing objectives that must be achieved by the marketing effort during the plan period, marketing strategies to achieve the objectives and marketing tactics to achieve strategies. For this assessment, you need to demonstrate that you understand and can apply marketing concepts, critically evaluate business marketing strategies, as well as understand and recommend strategic business marketing actions to an organisation. Task: Submitting Your Marketing Plan Written Report Structure: You are strongly recommended to follow the proposed Marketing Plan structure by clicking here Marketing Plan Project Structure-1.docx Length: no specific page limit as long as the material is relevant to the problem at hand. Format: Word Doc, 12 font, 1.5 spacing Type: Group Due: Friday of Week 12 Late assessments will be penalised. Ten percent (10%) of the total available mark will be deducted for each (or any part of) working day late. Assessments more than five days late will not be marked. Submission: Only the group leader is required to upload the document. That being said, it's everyone's responsibility in the group to ensure the document is submitted before the due date. Instruction: Important! Please add group members, your tutor's name, and your workshop number to your document.