Part 2 Written Assessment I Digital Operation Analysis Instructions and Guidelines: You are a digital marketing manager and you have been asked to present your views on how the company can improve its use of digital channels. Select an existing company to focus on and give context to this activity. 1. Map out how the company is currently using a minimum of three digital channels. This should include web site and social media. Answers should explain how each channel is being used to a) promote products, b) communicate with consumers. For example, for product promotion, you may specify if the brand is using video content, blog posts, reviews etc. 2. Think about which ones are the most effective in connecting with the target audience and why/how, depending on where they are in the marketing funnel. 3. Make recommendations for how the company can increase and expand its use of atleast two digital channels. In answering this question suggestion should be made in terms of additional use for existing channels and /or additional channels which are not currently used. 4. Identify two ways in which you may use Google Analytics to boost traffic to your site.

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Part 2 Written Assessment I Digital Operation Analysis Instructions and Guidelines: You are a digital marketing manager and you have been asked to present your views on how the company can improve its use of digital channels. Select an existing company to focus on and give context to this activity. 1. Map out how the c