Project brief

1,500 words Human rights organisations regularly design and carry out campaigns on various human rights

issues, such as freedom of speech, refugees, humanitarian assistance, human trafficking, torture, genocide,

LGBTQ, domestic violence, etc. These campaigns aim to achieve concrete results that have a real impact on

people's lives. They Have goals and objectives, target audience and target media, key message(s) and tactics.

They are disseminated through different channels - both 'new' media - online and social, but also traditional -

press, television, radio, posters, leaflets, etc. as well as alternative media channels (e.g. use of theatre,

comedians).

Your task is to choose an existing human rights campaign that is of interest to you and/or you are already

familiar with and produce a report to evaluate it. In writing the report, please reflect on the following: