q2 drawing on ceccagnoli and rotha emm el s 2016 discussion of complem
Q2: Drawing on Ceccagnoli and Rotha emm el's (2016) discussion of complementary assets, identify one ex am ple
of a complementary asset from the Chesbrough and Rosenbloom's discussion of Xerox and justify why you
believe it to be so. Go back to Teece (1986) for clarification if required.
2 Marks: 0= in accurate identification of a NYT complementary asset; 1= accurate identification of a
Xerox complementary asset; 2= accurate identification of Xerox complementary asset and compelling
justification for this based on evidence from theory and the case.
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