Q2: Drawing on Ceccagnoli and Rotha emm el's (2016) discussion of complementary assets, identify one ex am ple of a complementary asset from the Chesbrough and Rosenbloom's discussion of Xerox and justify why you believe it to be so. Go back to Teece (1986) for clarification if required. 2 Marks: 0= in accurate identification of a NYT complementary asset; 1= accurate identification of a Xerox complementary asset; 2= accurate identification of Xerox complementary asset and compelling justification for this based on evidence from theory and the case.

Fig: 1