Question 3:

3a. Describe each of the four most common market segments giving three

examples of the target markets under each segment (150 words)

3b. Explain with examples, five differences between goods and services (250

words)

3c. You are part of Global Logistics Organization and the Directors want to enter

the Asia-Pacific market. They want to know whether to compete on Cost or

Differentiation. You have to discuss with them four advantages and four

disadvantages of both a cost and differentiation strategy (400 words)

800 words - 25 Marks