Questions (answer 1 of the questions): 1. You are working for HSBC as a marketer. You have been asked to develop a new 'brand purpose' strategy in two different markets - England and China. However, you are expected to have objectives that are relevant to the two individual markets - relating to either societal or environmental challenges. So, explain your brand purpose strategy for each of the two markets, justifying why it is relevant to each market. Academic theory and practical examples should be included. (50 marks) 2. You are a marketer working for the luxury car manufacturer, Rolls-Royce. You are considering entering a new market. What methods could you use to identify the relevant target segments, to select the relevant target segments, and to position yourself correctly in the new market considering the target segment you select? You should use an example of your choice as the target market. It does not matter if Rolls-Royce are already in the market for this exam question. Both academic theory and practical content needs to be included, with examples. (50 marks)

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