Requirements for Project Report 2 The Advertisement IMC Campaign: Poster Advertisement - Design 2: dify your You will use the same product service you advertised in Project Report 1 and

poster to reflect a new promotional objective of stimulating trial (instead of achieving brand awareness in report 1). This poster will still be placed in the Avenues mall but in a different location than the first poster. Design a poster that you think would stimulate product trial keeping the following aspects in your mind while designing: What is being advertised: Choose a product, service, or an idea/info that you think the company needs to build more awareness for Specify your target audience: Determine your target audience through he segmentation strategies learned Choose your message appeal: Choose a message appeal that will achieve your product trial stimulation objective and also appeal to the target audience Use a Source: To make your advertisement effective, choose a celebrity to include in your advertisement poster. Make sure that using this celebrity serves your promotional objective and is attractive to your target audience. Tip: use the source attractiveness criteria Develop the poster's main idea / theme: What is the main idea or theme of the advertisement that could be interesting to your target audience this time when you have changed your promotional objective? How could this idea compliment the idea you used in report 1 poster? Build a creative / exciting story about the product that achieves your objective and which people can connect to the previously used idea or theme in the first poster. Where would you place it in the Avenues mall? (change the location this time based on the change of the promotional objective) 1. Specify the location based on your promotional objective and the target audience. Ask yourself which phase of the Avenues mall would my target audience be present and spent most of their time in? Are they at this location in the right mental and emotional state to view my product trial advertisement and be influenced by it? Why? 2. Take a number of photos of the phase, the exact location of where your poster will be, and the surrounding walk-path and shops. Tips on choosing where to place your poster: Lookout for surrounding shops in any particular phase and evaluate if your target audience spends time there and how they behave while they are in that area? Are they ready to try products and make buying decisions while present in that location? ● 6 V. Note: Sites like canva.com or any other tool may be used. (All submitted photos are for report submission-purposes only and will not be used in any other activity). Project Report 2 - 15% PowerPoint Submission – 5% (Turnitin Submission) – Due date: Week 12 Supplementary Report - 2% (Moodle Submission: Refer to the "formatting section” in the attached Marking Rubric for writing requirements) - Due date: Week 13 Oral Presentation - 8% - Due date: Week 13 ● ● ● Guidelines for the PowerPoint Submission - Part 2: Choose a location in which the Avenues permits posters to be placed already. ● ● Note: The Oral presentation must be presented in class during scheduled class time. ● Slide 1: Cover page including the course name, course code, students' IDs, students' names, title... Slide 2: Presentation outline Slide 3: Description of what is being advertised Slide 4: Description of the target audience to focus on Plagiarism Students are expected and encouraged to be honest and to maintain the highest standards of academic integrity in their academic work and assignments at the University. ● Slide 5: Description of the message appeal to use Slide 6: Introduction and description of the source Slide 7: Presenting the poster design + photos of its location Slide 8: Conclusion / Q&A note Plagiarism is the presentation of someone else's ideas, words, or artistic, scientific, or technical work as one's creation. Also, paraphrasing and summarizing, like direct quotations are considered plagiarism if the source is not properly cited. Upon suspicion and doubt of the authenticity of the work submitted, the instructor has the right to ask the student to verify her/his work. This can be done through, but not limited to, oral examination, discussion, or any other necessary action. If the student fails to prove the authenticity of the work, then the instructor will apply the academic misconduct rules as mentioned in the AUM Student Handbook which may include awarding the work a zero grade. You will also be held responsible if someone else copies your work - unless you can demonstrate that you have taken reasonable precautions against copying. For a detailed description of academic misconduct please refer to the undergraduate AUM Student Handbook. 7 VI. Marking Scheme Project Report 1 - 15% PowerPoint Submission Supplementary Report Oral Presentation Project Report 2 - 15% PowerPoint Submission Supplementary Report Oral Presentation Dimension PowerPoint Submission Marking Rubric _%5 (For Project Report 1&2) Visual Aids and Multimedia Design Content Grade 10 20 5% 2% 8% 70 5% 2% 8% 8 Supplementary Report Submission Marking Rubric _%2 (For Project Report 1) Marks Allocated Criteria Introduction What is being advertised Target Audience Positioning Strategy(s) Main story or theme Designed poster copy and its location photos Formatting • Title Page . Student Names • Table of Contents Page Count (1 Page min ) Bibliography/refere nces/ appendices ● ● 10 30 10 10 20 10 10 9 Oral Presentation Marking Rubric _%8 (For Project Report 1&2) Criteria Clear and comprehensible discussion of findings/ recommendations Use of supporting material (examples, illustrations, statistics, and credible sources) Use of artifacts (charts, prototypes, posters, multimedia materials, drawings, etc.) Respect for the allowed time Organization: Sequenced material, and transitions Language: Imaginative, memorable, compelling, and effective Central Message: Precisely stated, appropriately repeated & strongly supported Ability to answer questions: Extensive and convincing answers to questions Marks Allocated 20 15 15 10 10 10 10 10 10