Research Questions, Survey Questions and sample data are generated. On the data generated, perform data analysis like summary statistics and clustering. Based on the analysis, provide strong recommendations to a client,

and write a report which covers all as per above mentioned. You can find the Research Questions, Survey Questions in stage 3 document and one cluster analysis. Perform new cluster analysis from start and try to find more insights. Data can be found in the attached excel. The final report should focus on how a client can use the results of the research for decision-making & strategy. All final reports should include the following content a cover page with name of research project • a table of contents page ● . . executive summary Description of Research Problem Research Questions Method of data collection (including ChatGPT prompts) Major findings Conclusions Limitations and Validation Recommendations References Appendix A - Blank copy of survey Appendix B - Summary statistics for each question on survey Appendix C - Data analysis as appropriate./nStep 3 - Questionnaire & Sampling Report Students will use ChatGPT to help create the survey questions and provide an evaluation of the questions; and then use the Al to simulate consumer response to each survey question. Please describe the prompts used to generate the survey, and evaluate the survey questions. Additionally, students will describe the sample generated by ChatGPT, which should be relevant to their research question. Research Question: How do the characteristics of social media influencers, such as homophily, expertise, trustworthiness, credibility, and product alignment, influence customer engagement and purchase intentions, while accounting for consumer demographics, content format, influencer-consumer alignment, and any potential moderating factors? ChatGpt Survey: Prompt: Generate a survey to study How the characteristics of social media influencers, such as homophily, expertise, trustworthiness, credibility, and product alignment, influence customer engagement and purchase intentions while accounting for consumer demographics, content format, influencer-consumer alignment, and any potential moderating factors. Choose up to 7 questions, measure on 7-point scale. Reply: Certainly, here's a survey to study the influence of social media influencers on customer engagement and purchase intentions while considering various factors. Each question should be measured on a 7- point scale, where 1 indicates "Strongly Disagree" and 7 indicates "Strongly Agree." Survey Title: Social Media Influencer Impact Study Section 1: Demographics/nSection 1: Demographics Question 1: Please select your age group: 1: Under 18 2: 18-24 3: 25-34 4: 35-44 5:45-54 6: 55-64 7: 65 or older Evaluation: Good to understand background and see if there is any correlation between the age of a customer and his/her thoughts on influencer marketing. Age bracket assists us in understanding the demographic distribution of our respondents without infringing on personal privacy. Question 2: What is your gender? 1: Male 2: Female 3: Non-binary/third gender 4: Prefer not to say Evaluation: Good to understand if a particular gender is more inclined to a certain notion. The inclusion of "Prefer not to say" provides an avenue for respondents who are uncomfortable revealing their gender, which again respects their privacy./nusers. Section 2: Social Media Influencer Characteristics Question 4: To what extent do you agree with the following statement: "I tend to follow social media influencers who share my interests and values (homophily)." - 1: Strongly Disagree 2: Disagree 3: Somewhat Disagree 4: Neutral 5: Somewhat Agree 6: Agree 7: Strongly Agree Evaluation: The question is straightforward and seeks to understand the respondent's tendency to follow influencers who exhibit homophily - similarity in interests and values. The question is non-intrusive. It doesn't ask respondents which specific influencers they follow or the specific interests and values they align with, thus preserving their privacy. While the term "homophily" is defined within the question, it's a less commonly known term. It's useful for researchers but might be unnecessary for respondents. For clarity, the question could simply read, "I tend to follow social media influencers who share my interests and values". Ensure that respondents have a shared understanding of what "interests and values" encompasses. A brief example or clarification might be helpful to ensure a consensus in the understanding of the respondents