SCOR-ESTORE.COM Synopsis A potential investor in a new on-line sheet-music business is ready to deny funding based on simple expected monetary value. Further reflection identifies potential downstream options. Two options are

important in the case of partial, but incomplete, success: to abandon the business idea and sell the technology, or to switch to new technology and keep the Web site. Written Submission Provide a description of any other contingent opportunities (generic) that would add value to this business? Should Bernard invest in the business? Does Bernard have reasonable cutoff levels to trigger action on each of the ideas in the initial discussion question? What kinds of assessment tools would you use to support your answers?