Question

Submit no more than 700 to 1,000 word film review. We are more interested in content and delivery than word count.(available on Amazon, YouTube, Google Play)"My Kid Could Paint That"

is a documentary on a tragically botched PR job that destroyed a family and perhaps did serious emotional damage to the client-a seven-year-old child. With so many mistakes, so explicitly chronicled, this paper should write itself. But we urge you to push yourself further to suggest how a wiser PR strategy might have spared young Marla Olmstead the shock that awaits her the day she grows old enough to Google her own name.As we learn we learn a bout media training and also how to write persuasively, approach this task as if you are appealing to an audience of PR professionals, (not the People magazine audience.) What aspects of these films would intrigue your readers/editors? Let your audience know you are consciously addressing the m and their professional interests. This film is a great example of the interview. You should analyze this as a part of your paper with respect to our media training.How could managing the media and controlling the narrative have avoided the "turn' in the story of Marla? What proactive measures could have been taken before it devolved into crisis management?As our media training text explains that you should never lose sight of the message. It is arguable that one cannot control the final product vs controlling the narrative. Much could have been done to avoid the debacle. Plus, when the story' entered into crisis, they didn't get out in front of the story to negate the damage. How should the y have done this?All this can be applied to how we communicate with the media, or even within our own organizations. The tools are the same, the strategy is comparable.This is a powerful example of a message created by the media that influenced not only the viewer but the course of the story. The art of persuasion: credibility, understanding the audience, solid argument and effective communication- how were they used?

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