SUSS SINGAPORE UNIVERSITY OF SOCIAL SCIENCES HRM318 Human Capital Measurement Tutor-Marked Assignment January 2024 Presentation SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) HRM318 TUTOR-MARKED ASSIGNMENT (TMA01) This assignment is worth 45% of the OCAS component for HRM318 Human Capital Measurement. Tutor-Marked Assignment The cut-off date for this assignment is This is an individual assignment. You are required to upload a single report to CANVAS and please be advised to note down the Submission ID as acknowledgement of submission. Submission ID is the ONLY proof of submission, especially in the event of technical failure. Submission via Canvas mobile app is not supported. Multiple submissions are allowed before the cut-off date. All assignments are to be submitted via T/TG group in CANVAS. Please ensure that you have submitted the assignment to the correct folder. Re-submission is NOT allowed after the cut-off date (including the grace period). Only the latest submission copy will be considered for grading. Any appeals for re- submission after the cut-off date will not be entertained. The university's prevailing mark deduction scheme will apply to all late submissions. Please include a cover page with the following details: Title of this course, your name and PI number. ● Tutorial group. ● Declaration Statement: "I declare that this assignment is my own work, unless otherwise acknowledged or credited by appropriate referencing. I have read and abide by the SUSS Honour Code and I am aware of the penalties associated with plagiarism and collusion listed in the SUSS Student Handbook." In accordance with the Personal Data Protection Act (PDPA), please DO NOT include other personal particulars. To facilitate your submission into Canvas, name your document file strictly to this format - StudentUserID_FullName_TMA01. For example, Sally01_TanMeiMeiSally_TMA01 (omit D/O, S/O) SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 2 of 15 HRM318 Academic Integrity All written work is required to be referenced. That is, formally acknowledging the source of ideas, quotes, or facts gained from other authors and which are used directly or indirectly in the text of your papers. The American Psychological Association (APA) referencing style must be used for all in-text citations, references, figures, and tables. For more information, you may refer to https://libguides.suss.edu.sg/apa. Honesty and integrity are the foundations of all forms of academic work, including at SUSS. Direct lifting of texts without acknowledgment is plagiarism, and disciplinary action will be taken. Students are advised to synthesise and rephrase ideas in your own words. If you use generative AI in your assignment, please be sure to cite it properly and attribute it with tables. For formats of proper citation and attribution of generative AI generative response, please refer to https://tlc.suss.edu.sg/integrity/#/lessons/eofleyFm9xcG_eNml7bebGoyZ9Fd3i2_. Please be aware that all submissions will be automatically screened by Turnitin, which contains plagiarism detection and AI similarity score. Similarity index is NOT, by itself, an indicator of whether you have (self) plagiarised or not. A responsible way of drawing on external sources is citation and attribution. Review https://tlc.suss.edu.sg/integrity/#/_for guidelines and tips to avoid plagiarism. You are reminded that the penalties for academic dishonesty are severe and may include expulsion from the programme or referral to SUSS' Student Disciplinary Group. Details on the academic dishonesty can be found in your student handbook. Please refer to Section 5.2 Academic Matters of the University Student Handbook on academic integrity and plagiarism. Formatting Instructions Tutor-Marked Assignment The assignment is to be submitted in Microsoft Word (.doc or .docx) with the following format: Font type: Times New Roman Font size: 12 point ● Line spacing: 1.5 lines Margin: 1" all round Paragraph Alignment: Justified ● ● The word limit for this written assignment is 2500 words. Please include figures and tables only when necessary. All figures and tables need to be accompanied with descriptions and explanations where appropriate. In other words, only use figures and tables when they provide supplementary information to your assignment. Figures and Tables are NOT included in the word count. SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 3 of 15 HRM318 As indicated in the rubrics, penalties will be imposed for non-adherence to formatting guidelines. ASSESSMENT RUBRICS Tutor-Marked Assignment The rubrics appended in Appendix 2 will be used to score the assignment. This assignment is a report and should be written in the third person. Please keep the tone of the report formal and factual. As evident from the rubrics, a good report is structured in organization, concise in argument and demonstrate critical thinking. SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 4 of 15 HRM318 Assignment Tutor-Marked Assignment Background Krazus¹ is an established Singaporean multinational technology company that designs, develops, and sells consumer electronics and gaming hardware. Krazus is headquartered in Singapore but has offices present in across Asia, US, and Europe. Krazus's vision is to be the leading brand of choice for gamers. To achieve its vision, Krazus's mission is to develop innovative solutions that give gamers superior performance in everything they do anytime and anywhere. Krazus's aims to be the world's leading brand for gamers. Krazus will be first brand of choice for amateurs to Esports professionals. Given Krazus's success and their cutting edge technology platformst, Krazus was voted as the top brand for gamers with several Esports teams endorsing their brand. Krazus comprises of several key units. The marketing department is responsible for Krazus's public relations, marketing, and branding strategy for gaming consumers and professionals. The sales department is responsible for partnering with global consumer electronic distribution channels. This department is also responsible for developing new mechants, building and maintaining good business relationships with existing merchants by keeping them informed of their product pipeline. The research and development unit is responsible for innovating powerful gaming platforms that gives games that edge in performance. This department is responsible for both hardware and software development. As this industry is highly competitive, the synergies between these three units are important to give Krazus a strong edge against their competitors. As part of the key performance indicators, the senior leadership tracks the several marketing metrics such as hit rates of the marketing campaigns. The senior leadership also tracks sales across various distribution channels and the merchant satisfaction. As a benchmark of Krazus innovation, the accolades received from key rankings in PC Magazine and the annual CES are always part of the key performance indicators of the senior leadership. The growth of Krazus has been phenomenal. Despite the global economic recessions during the pandemic, Krazus has been able to generate profits for the past three years. The increase in products and sales has also led Krazus to expand their workforce. However, Krazus has seen an increasing trend in their turnover rates especially in their key units. Exit interviews did not provide any systematic reasons. As talent is key to Krazus's dominance in this industry, the senior leadership is concerned about this increasing trend. The Chief People Officer (CPO) emphasised the need to consistently monitor leading indicators for turnovers. The CPO mentioned to the Chief Executive Officer (CEO) that Krazus needs to have measurements embedded into their ¹Krazus is a fictitious company adapted from Razer (www.razer.com) and Asus (www.asus.com). SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 5 of 15

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SUSS SINGAPORE UNIVERSITY OF SOCIAL SCIENCES HRM318 Human Capital Measurement Tutor-Marked Assignment January 2024 Presentation SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) HRM318 TUTOR-MARKED ASSIGNMENT (TMA01) This assignment is worth 45% of the OCAS component for HRM318 Human Capital Measurement. Tutor-Marked Ass