This work represents a completed written analysis (1500 words) that focuses on the digital design industry. Researching systems/technologies/software and analysing their application within society. 'Demonstrate your knowledge of this area by including examples of your own work covered in class. These could be graphic design, motion graphics, illustration, web design. The final analysis must include: Introduction briefly explain what you will be talking about and what you hope to achieve by writing this analysis. (100 Words) Systems/technologies/software. You will discuss at least two different systems and software and analyse what they specialise in (what tools of creation they offer), how they are used in the industry, a comparative between different systems/software which do the same purpose (how do they compare to other systems/software offered by competitors, would this system/software be seen as industry-leading standard or attempting to break through) and Demonstrate your knowledge of this area by including examples of your work covered in class. (700 words) The impact of Al within digital design. Al is forever growing and has heavily made its mark within the digital industry. Analyse how Al is being used within the industry and discuss its negative and positive impact on society. Demonstrate your knowledge of this area by including examples of your work covered in class. (500 words) Conclusion. Referencing your analysis summarise your findings and discuss what you think the future holds for digital design. What systems/technologies/software will be utilised or created? (200 words) Read assessment brief (document below) for more information and a breakdown on how you will be graded./n Assessment Brief Programme(s) Module Code & Title: Submission Time International Foundation Programme EF3023 Digital design skills and practice and Date: Word Limit: 1500 words Weighting Submission of Assessment EE Northumbria University NEWCASTLE This assessment accounts for 60% of the total mark for this module Your assignment must be submitted electronically via Turnitin by the given deadline. You will find a Turnitin link on the module's eLP site under 'Assessment'. It is your responsibility to ensure that your assignment is submitted before the submission deadline stated above. See the University policy on late submission of work (the relevant extract is set out below). Instructions on Assessment Assessment Abstract This work represents a completed written analysis (1500 words) that focuses on the digital design industry. Researching systems/technologies/software and analysing their application within society. 'Demonstrate your knowledge of this area by including examples of your own work covered in class. These could be graphic design, motion graphics, illustration, web design. The final analysis must include: 1. Introduction briefly explain what you will be talking about and what you hope to achieve by writing this analysis. (100 Words) 2. Systems/technologies/software. In this module, you will research and explore a range of systems and software related to the digital industry. You will discuss at least two different systems and software and analyse what they specialise in (what tools of creation they offer), how they are used in the industry, a comparative between different system/software which do the same purpose (how do they compare to other systems/software offered by competitors, would this system/software be seen as industry leading standard or attempting to break through) and Demonstrate your knowledge of this area by including examples of your own work covered in class. (700 words) 3. The impact of Al within digital design. Al is forever growing and has heavily made its mark within with digital industry. Analyse how Al is being used within the industry and discuss the negative and positive impact it has had within society. Demonstrate your knowledge of this area by including examples of your own work covered in class. (500 words) 4. Conclusion. Referencing your analysis summarise your findings and discuss what you think the future holds for digital design. What systems/technologies/software will be utilised or created? (200 words) Important: Your analysis should include examples of your own digital design work from workshops throughout the term. Use relevant examples to support your points. All information and images must be correctly referenced in Harvard style. 1 Assessment Brief EE Northumbria University NEWCASTLE You will submit your original written analysis as a Word Document on Blackboard. Late submission of work Where coursework is submitted without approval, after the published hand-in deadline, the following penalties will apply. For coursework submitted up to 1 working day (24 hours) after the published hand-in deadline without approval, 10% of the total marks available for the assessment shall be deducted from the assessment mark. For clarity: a late piece of work that would have scored 65%, 55% or 45% had it been handed in on time will be awarded 55%, 45% or 35% respectively as 10% of the total available marks will have been deducted. The Penalty does not apply to Pass/Fail Modules, i.e. there will be no penalty for late submission if assessments on Pass/Fail are submitted up to 1 working day (24 hours) after the published hand-in deadline. Coursework submitted more than 1 working day (24 hours) after the published hand-in deadline without approval will be regarded as not having been completed. A mark of zero will be awarded for the assessment and the module will be failed, irrespective of the overall module mark. For clarity: if the original hand-in time on a working day is 12 noon then the 24-hour late submission allowance will end at 12 noon on the next working day (bank holidays and weekends are not classed as working days) These provisions apply to all assessments, including those assessed on a Pass/Fail basis. Word limits and penalties If the assignment is within +10% of the stated word limit no penalty will apply. The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count does not include: • Title and • Reference list • Appendices Contents page • Quotes from Glossary Bibliography interviews and focus groups. • Appropriate tables, figures and illustrations Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis" (Smith, 2011 p. 123)] are INCLUDED in the word count. If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be regarded as academic misconduct. If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted. For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63. Students must retain an electronic copy of this assignment (including ALL appendices) and it must be made available within 24hours of them requesting it be submitted. Note: For those assessments or partial assessments based on calculation, multiple choice etc., marks will be gained on an accumulative basis. In these cases, marks allocated to each section will be made clear. Academic Misconduct The Assessment Regulations for Taught Awards (ARTA) contain the Regulations and procedures applying to cheating, plagiarism and other forms of academic misconduct. 2 Assessment Brief EE Northumbria University NEWCASTLE Assessment guidance and policies are available on the university website via the following link: https://www.northumbria.ac.uk/about-us/university-services/academic-registry/quality-and-teaching- excellence/assessment/guidance-for-students/ You are reminded that plagiarism, collusion and other forms of academic misconduct as referred to in the Academic Misconduct procedure of the assessment regulations are taken very seriously. Assignments in which evidence of plagiarism or other forms of academic misconduct is found may receive a mark of zero Mapping to Programme Goals and Objectives The assessment has been designed to assess the module learning outcomes (MLOs), which themselves contribute to the programme learning outcomes (PLOS): Knowledgeable and Understanding: Students will be able to: 3.1.3 Students will be able to demonstrate and use subject specific language to describe and demonstrate concepts. 3.1.10 Students will be able to demonstrate and use knowledge of art, design and media and present in a relevant format 3.1.13 Students will be able to demonstrate and use knowledge of computing to solve simple problems Intellectual / Professional skills & abilities: Students will be able to: 3.2.3 Students will be able to apply relevant art, design and media techniques to practical work Personal Values Attributes (Global / Cultural Awareness, Ethics, Curiosity) : Students will be able to: 3.3.1 Participate and engage in activities which demonstrate aptitude in the skills required for undergraduate learning in the UK Mapping to Module Goals and Objectives This assessment will contribute directly to the following Module goals and objectives: Intellectual / Professional skills & abilities: ☑ MLO1 Identify key technologies, systems and approaches used within the digital design industry Intellectual / Professional skills & abilities: ☑ MLO2 Demonstrate practical skills and competencies through the use of digital technology and associated software MLO3 Critically reflect on digital practices and present their progress Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA): ☑ MLO4 Demonstrate an awareness of digital skills and their use within society 3 Assessment Brief Referencing your work EE Northumbria University NEWCASTLE Referencing your work – Harvard Style - In-text citations give brief details of the work you are referring to in your text. References are listed at the end of the text in alphabetical order by the author's name. The general format of an electronic journal reference in the Harvard style is shown below: Author, A., Author, B. and Author, C. Author, D. (Publication date) 'Article title', Journal Title, Volume number(issue), pp. xx-xx. Available at: URL (Accessed: Day Month Year). Carroll, A., Ashman, A., Hemingway, F., Bower, J. and Houghton, S. (2012) 'A preliminary evaluation of Mindfields: a self-regulatory cognitive behavioural program for school-aged adolescent offenders', The Australian Educational and Developmental Psychologist, 29(2), pp. 81-94. Available at: https://www.cambridge.org/core/services/aop-cambridge- core/content/view/9BCC62EB6C9705B8BA8A18FCB3E6660D/S0816512212000120a.pdf (Accessed: 26 January 2016). For further information on why it is important to reference accurately go to the Referencing and Plagiarism topic in Skills Plus available from the Library website: www.northumbria.ac.uk/skillsplus You will find other useful help guides on Skills Plus to help you with the skills involved in writing your assessments and preparing for exams. For further information on the Harvard style of referencing see https://cragside.northumbria.ac.uk/Everyone/skillsplus/database uploads/55389538.pdf Assessment Brief Northumbria University NEWCASTLE Analysis (75%) 1. Analysis on digital techniques / software (30%) 2. Analysis on the effects of Al (30%) 3. Conclusion (15%) Does Not Meet Standards Completely insufficient 0 - 29% None to very limited evidence of the knowledge, understanding of digital techniques, appropriate to level 3. None to very limited evidence of the knowledge, understanding of the effects of Al, appropriate to level 3. None to very limited conclusion or acknowledgment on how the industry is developing. Insufficient 30-39% Little to no analysis of digital techniques in software with minimal references to their own experiences. Little to no description of Al with minimal analysis of the impact that Al has on the digital industry. Conclusion is limited and largely unconnected to their findings with little to no acknowledgement on how the industry is developing. Adequate 40-49% Adequate analysis of two different digital techniques in software. Discussing what they are and their use within society. with Sufficient links to their own experiences. Satisfactory analysis of how Al is being used and growing within the industry. Some acknowledgement of the negative and positive impact it has had within society with sufficient reference to your own experiences. Need development in some areas. Conclusion is adequate and connects to their findings with some acknowledgement on how the industry is developing. Some Meets Standards Good 50-59% Good analysis of two digital techniques in software. Discussing what they are and their use within society. Clear links to their own experiences backing up their points with imagery and references. Satisfactory analysis of how Al is being used and growing within the industry. Some acknowledgement of the negative and positive impact it has had within society with good references on your own experiences. Conclusion is good and connects to their findings with good acknowledgement on how the industry is developing. Good Very Good 60-69% Good analysis of two digital techniques in software. Discussing what they are and their use within society. Clear links to their own experiences backed up their confidently back up their points with imagery and references. Good analyse of how Al is being used and growing within the industry. Clear discussion of the negative and positive impact it has had within society with confident references on your own experiences. Conclusion is very good and connects to their findings with very good acknowledgement on how the industry is developing. Very good Excellent 70-79% Confident analysis of two or more digital techniques in software. Discussing what they are and their use within society. Clear links to their own experiences backed up their confidently back up their points with imagery and references. Confident analyse of how Al is being used and growing within the industry. Confident discussion on the negative and positive impact it has had within society with confident references on your own experiences. Clear development in each area. Conclusion is excellent good and connects to their findings with very excellent acknowledgement on how the industry is developing. Exceeds Standards Outstanding 80-89% Confident analysis of two or more digital techniques in software. Discussing what they are and their use within society. Coherent links to their own experiences backed up their confidently back up their points with imagery and references. Confident analyse of how Al is being used and growing within the industry. Coherent discussion of the negative and positive impact it has had within society with in- depth likes and references on your own experiences. Conclusion is outstanding and connects to their findings with outstanding acknowledgement on how the industry is developing. Exemplary 90-100% In-depth analysis of two or more digital techniques in software. Discussing what they are and their use within society. Coherent links to their own experiences backed up their confidently back up their points with imagery and references with deep level of insight and personal awareness. In-depth analysis of how Al is being used and growing within the industry. Coherent discussion of the negative and positive impact it has had within society with in- depth likes and references on your own experiences. Conclusion is exemplary and connects to their findings with exemplary acknowledgement on how the industry is developing. Page 5 of 6

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