To prepare for this week's assignment (click on links for required readings):

Read pages 3-16 in Theoretical Approaches to and Sociocultural Perspectives in Crisis

Communication by Pratt.

Download Theories Pratt.pdf Also read the following article in Forbes: Three Challenges and

Corresponding Opportunities for Managing Crisis Communications Links to an external site..

According to the Forbes article, "preparation plays a crucial role in crisis management. Playing out

likely crisis scenarios, studying past responses to crises and outlining a chain of command are all

effective ways to prepare your organization for crises."

Assume you have been asked to update this article to include a discussion of the importance of

theory. Thus the sentence from above would read: "Playing out likely crisis scenarios, studying past

responses to crises, outlining a chain of command, and understanding the importance of theory, are

all effective ways to prepare your organization for crises."

Article link:

https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/11/three-challenges-and-

corresponding-opportunities-for-managing-crisis-communications/?sh=d79431024982