When an organization looks at competitive differentiation, costs of doing business, they do

SWOT and SOFT analyses, all as a part of determining the strategic direction of the business.

As the leader of the organization's human resources department, you will be developing your

own strategy, which will provide direction to your group on how your team will support the

overall goals of the company.

You work for a small-box retailer that's a little late getting into the ecommerce space. Now, the

company wants to move quickly from a "bricks-and-mortar" only approach to one that embraces

omnichannel retailing. Why? Because the competition is eating their lunch!

Currently, the company's website is barely a page or two. One page features an "about the

company" area and a list of store locations. As an HR leader, you have a recruiting page on it

and a link to your application system, but that's about it. Ecommerce and omnichannel retailing

seem light years away, but the company's five-year plan calls for it to be up and running in short

order.

Discussion Prompt

We know you're not an ecommerce professional or a retail professional and, hey, you've only

gotten into the second module of HR management. That aside, we still think you have what it

takes to help save this company! You're going to use what you know about human resources

strategy planning that is, attracting talent, building high performance work organizations and

aligning people with the business-to support the company's efforts to get into omnichannel

retailing.

Write down at least three ideas and plans for each one of those strategic areas. Research other

companies that are getting into or trying to get into the ecommerce space to support your ideas

and try to anticipate issues for your company by understanding what others have experienced.

39-379.

50-75 word limit