Writing the Press Release (50%) Write a one-page press release. • Headline and Lead: Craft an attention-grabbing headline for the press release. Develop a compelling lead paragraph that succinctly captures the essence of the new product. • Body: Organize the body of the press release with clear and concise information. Include relevant details such as product specifications, launch date, and availability. • Quotes: Include quotes from key stakeholders, such as company executives or product developers. If you are using an exiting product release, you will need to change the quote.

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