Your marketing plan should include the following parts: 1- Title Page. (Include the group # and the names of the students) 2- A one-page executive summary. (will be discussed later) 3- Table of Content 4- An introduction to your project to be discussed later in the class. (1 to 2 pages). 5- An overview of "Infinite Studio" that includes its mission, vision, values, scope of business, and their products and services (You can suggest some of these items to Mrs. Aruba Al Own). 6- Situation analyses (4 pages) a SWOT analyses for "Infinite Studio". b. Current target market (in brief). c. General view about their main coemption. d. Are they pioneers or followers? What is their competitive strategy? 7- Define the opportunity that you are going to investigate in the project. (5 pages). a. Market and Industry attractiveness (micro and macro levels). b. What is the main strategic goal that the company is trying to achieve with this new opportunity? Ch2 increase market share expand M c. In general, why did you think that this opportunity is an attractive one. Prish 8- Detailed Marketing Strategy and Marketing Mix (8 pages):\al şi نوي Encalysis يديد حق الماركت From Start جدول زبطه a. The new SMART objectives and resource deployment method you will use. b. Target market (if a new segment will be targeted). Discussion of target market and the market segmentation analysis. c. Differentiation, positioning (perceptual and physical), positioning statement. d. Marketing research and forecast methods. e. Product/service: what needs it meets, what advantage it has, and, _abell (2) specification of packaging, labeling. Also, the brand representations (if market عن الله مرة applies). f. Pricing: what pricing strategy to be used. g. Promotion: what media to be used, what offers to be introduced to the market, etc... h. Channels of distribution: what channels are to be used, what channels are available, what difficulties are expected, etc... i. The best competitive strategy that the company should follow during the introduction and the growth phase. 9- Explain how you would evaluate the success of your plan. (1 page) 10-Any recommendations you have for the company.

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