Question
1. Do these terms applied on Gillette campaign? Explain how? a. Inside-out strategy b. Green/blue washing c. Skepticism d. Expert/endorsed CSR communication process e. CRM (cause-related marketing) f. Conceptual model
of ad skepticism (obermiller and spangenberg, 1998) (impactof CSR claim (vague vs. concrete), impact of Ad appeal (no image vs. image)supporting CSR claims)
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