2 acquiesce in the academic unit segment allowing bose to attain an es
2) Acquiesce in the academic unit segment, allowing Bose to attain an estimated
32% share of the portable speaker market at the current 17% margin (also leaving
headphone margins unchanged at 6%).
In both situations, we expect total market size to remain constant. Academic
is not susceptible to large fluctuations in the purchasing cycle. Sales quantity would
higher if there were a price war, of course, but you can ignore that complication; I
other people thinking about that and I want you to focus on the big picture strategy of/nthe
price war or not if Bose enters.
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