3. What kind of relief should RCU think about relative to their commercial customers? They are 10% of the user base and accounted for a significant growth potential. Some businesses will not be reopening. Those that reopen, what kind of accommodations will they expect from their credit union who has differentiated itself by being community oriented.

For the commercial customers RCU should: Decrease the rate of interest on commercial loan Provide unique service to the commercial members such as free membership services For the members RCU should Provides loyalty points A referral program related with B2B should be established or launched References Yahya, M. A., & Menuz, A. (2018). Understanding the regulatory framework governing private and public pensions. Fraser Institute. Laurin, A. (2019). TFSAs: Time for a Tune-Up. CD Howe Institute e-Brief, 298.