as we continue preparing for project 1 we ll be doing some brainstormi
As we continue preparing for Project 1, we'll be doing some brainstorming. In essence, you'll gather
information for your project with this assignment--think of it as a loose outline.
Review the Project 1 Prompt before starting this assignment. Here are the instructions:
Welcome to Project 1!
We've started diving into rhetoric and how it's used to prompt people into action. For this project, you
will pick a company or organization and analyze how they use rhetoric on their website to increase sales
and/or support from their target audience(s). This project will help us reinforce the concept of PACES
while also building up our academic composition skills.
You have lots of options for which website you'd like to focus on. Since our next project will include
cover letters and personal statements, you could pick the website of a company or school you'd like to
apply to down the line. There have been a wide variety of websites analyzed for this project (including
clothing companies, non-profits, restaurants, universities, and national parks)--as long as you pick a
website that has enough content to work with, you should be good to go.
(Note: Since we'll be doing preliminary activities as practice with 85C Bakery, that company's website
may not be used for this project.)
1) Pick a website you would like to analyze for Project 1.
2) At the top of your response, write the name of the company / organization whose website you'll be
analyzing for Project 1 and include a link to the website. (Note: You may not select 85C Bakery's website
since we already worked with that content for a previous activity.)/nThen, do the following:
List 3-4 claims the company/organization makes on their website.
List 3-4 strategies on the website and briefly explain why each strategy is used.
Identify the target audiences of the company / organization. Consider factors like age, gender,
income, region, hobbies/interests, lifestyle, etc.
Include 1-2 screenshots that are connected to some of the strategies and/or target audiences.
For example, if you say one of the strategies being used is a particular color scheme (like
blue and yellow), you can include a screenshot that shows the color scheme in action.
Include one quote from each of the three required sources (Lutz, Laja, and Flower texts) that are
related to the website you are analyzing.
o For example, if you notice that the website you've selected uses the Rule of Thirds,
include the quote about the Rule of Thirds from the Laja article.
Avoid using a quote from the beginning of each reading. The quotes should be tightly
linked to the website, so look further into the readings for strong quotes to include.
*The amount will be in form of wallet points that you can redeem to pay upto 10% of the price for any assignment. **Use of solution provided by us for unfair practice like cheating will result in action from our end which may include permanent termination of the defaulter’s account.Disclaimer:The website contains certain images which are not owned by the company/ website. Such images are used for indicative purposes only and is a third-party content. All credits go to its rightful owner including its copyright owner. It is also clarified that the use of any photograph on the website including the use of any photograph of any educational institute/ university is not intended to suggest any association, relationship, or sponsorship whatsoever between the company and the said educational institute/ university. Any such use is for representative purposes only and all intellectual property rights belong to the respective owners.