Assessment tasks & weighting:

International plan

Briefly explain the chosen hotel

Considerations (select from the below depending on relevance)

History and Geography factors

Political environment (trade)

Legal factors

Cultural factors

Develop Marketing Strategies.

Segmentation and targeting

Adaptation to the new market

Select only one of the following:

Mode of entry (see details in materials):

-

- Ownership

Common skills: assessed (bold) or developed (italics):

2. Manages own

time in achieving

objectives.

7.Relates to and

MANAGING AND DEVELOPING

SELF

WORKING WITH AND RELATING

TO OTHERS

COMMUNICATING

Exporting

Contractual agreement

Strategic alliance

MANAGING TASKS AND SOLVING

PROBLEMS

BECOMING NUMERATE AND

USING TECHNOLOGY

1.Manages own

role and

responsibilities

8.Treats others

values, belts

and opinions with

respect

Receives and

responds to a

variety of

information

13. Uses

information

sources

16.Apples

numerical skills

and techniques

objectively with

individuals and

groups

30. Presents

information in a

variety of visual

forms

34. Deals with a

combination of

routine and non-

routine tasks

17.Uses a range

of technological

equipment and

Weighting

10%

20%

10%

20%

20%

3. Undertakes personal

and career

development

Works effectively as

a member of a team

writing

11.Communicates in

15.identifies and

solves routine and

non-routine problems

4. Transfers skils

gained to new and

changing situations

and contexts.

12.Participates in oral

and non-verbal

communication

T

Special instructions:

This coursework consists in developing an international plan for a hotel of your choice in Saudi

Arabia. Ideally you should choose one hotel that you know very well (for example where you are

currently working or where you have had working experience).

The objective is that you select all the relevant information that you need in order to access a new

(international) market, collect it and present it in a report.

Remember that any material should be presented in a professional way and do not forget to provide

references accordingly (in APA 7 edition style).

5.Uses a

range of

thought

processes