not just words.) 2. How should the problems be addressed at Air France? (Overall recommendations for the company in terms of their digital/internet marketing) 3. For the publisher having CTR and landing page recommendations, what further strategy you could come up with? (Explain details of improvements)/n4. What bidding strategies Air France should use for Google US campaigns? (Explain why as well) 5. For an agency such as WPP -If the existing business model needs to change, what would the agency's business model look like? (Hint: current data and metrics to what they can provide. Consider future opportunities from the programmatic ads class)
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