Company Adidas
A modified version of the assignment that focuses specifically
on the dimensions of marketing strategy, along with a sample
answer:
Assignment: Exploring Dimensions of Marketing Strategy
Objective: To analyze and understand the key dimensions of
marketing strategy and their significance in business
operations.
Instructions:
1. Research: Conduct research on the dimensions of marketing
strategy. Explore concepts such as target market selection,
product positioning, pricing strategies, promotional tactics,
and distribution channels. Ensure you have a clear
understanding of each dimension and its role in marketing
strategy.
2. Analysis: Select a well-known company and analyze its
marketing strategy from the perspective of the different
dimensions. Evaluate how the company has effectively utilized
these dimensions to achieve its marketing goals. Include
specific examples and evidence to support your analysis.
Fig: 1
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Fig: 3