Assignment Information 5/25/24, 10:00 AM GRA 360 Milestone Two Guidelines and Rubric Overview In Milestone One, you created digital sketches of three combination logos, each comprising a brandmark and a wordmark. In this milestone, you will implement the feedback from your "client" (instructor) to create a refined version of the logo sketch selected by your "client" (instructor). This refined version is known as a logo mock-up. This logo mock-up will be further enhanced based on "client" (instructor) feedback to ultimately become the finalized logo. Keeping the design process iterative assures that designers are on the right path. A typical logo design process will have at least 2-3 rounds of client feedback and feedback implementation. Directions Create a logo mock-up in Adobe Illustrator by refining the digital logo sketch selected by your "client" (instructor) in Milestone One. Use the "client" (instructor) feedback to make these refinements. Specifically, you must address the following rubric criteria: 1. Design a combination logo mock-up that aligns with the client vision and the target audience's preferences. Consider the following questions to guide your response: A. How have you refined the logo sketch based on the "client" (instructor) feedback? B. How have you ensured that the typography and colors you chose for the mock-up align with the client brief and the target audience's visual preferences? 2. Develop two variations of the logo mock-up: a black-and-white option and a two-color option. Create the black-and-white version first, then create a copy to apply color. Create them both in the same Illustrator file. Consider the following questions to guide your response: A. Have you ensured the logo works in black and white before applying color? B. Have you ensured that the two-color logo uses two colors other than black and white? C. How have you ensured that the two chosen colors work well together? D. On what basis have you chosen the two colors? E. How have you ensured that the typography used in the logo is legible and readable? F. How have you ensured that there is enough contrast between the colors? G. How have you ensured that all elements of the logo mock-up are clearly visible when color is applied? 3. Apply the principle of simplicity to the logo mock-up design. Consider the following questions to guide your response: A. How have you ensured that the design follows the principle of simplicity? B. How have you ensured that each element of the logo has a purpose? C. How have you ensured that each element of the logo is clearly visible? 4. Employ the principle of scalability in the logo mock-up design. Consider the following questions to guide your response: A. How have you ensured that details of the logo are not lost when the size is changed? B. Have you tested the logo at various sizes? C. Have you defined a minimum size for the logo? 5. Implement *client" (instructor) feedback to enhance the digital logo sketch. Consider the following questions to guide your response: A. Have you implemented all the feedback from your "client" (instructor)? B. If you have not implemented particular feedback, do you have a design rationale for not doing so? Notes • As a best practice, designers should embed all fonts used in Adobe Illustrator. Since not all computers and printers have the same fonts, this ensures that the design looks exactly as intended. • This milestone deliverable is a great artifact to include in your portfolio. Once you receive instructor feedback, take time to revise this milestone. As a best practice, save the finalized copy as a RAW file in your OneDrive account so you can make edits in the future. What to Submit https://learn.snhu.edu/content/enforced/1611143-GRA-360-13483.20...0Two%20Guidelines%20and%20Rubric.html?ou=1611143&d21_body_type=3 Page 1 of 2 Assignment Information 5/25/24, 10:00 AM You need to submit the following three deliverables: Submit both variations of the digital logo mock-up (two-color and black-and-white) as an Adobe Illustrator native file (*.ai). Submit both variations of the digital logo mock-up (two-color and black-and-white) created in Adobe Illustrator and exported as a PDF file (*.pdf). Resubmit the digital logo sketches submitted in Milestone One and use an asterisk (*) to indicate which logo sketch you refined for the mock-up. This will allow the instructor to assess whether you properly implemented their feedback. Supporting Material The following resource supports your work on this milestone: Client Brief: Project Client Briefs Use this document to create the logo mock-up. Criteria Alignment Exemplary Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner (100%) Variations N/A Simplicity Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner (100%) Scalability Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner (100%) "Client" (Instructor) Feedback Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner (100%) Milestone Two Rubric Proficient Designs combination logo mock-up that aligns with client vision and target audience preferences (85%) Develops two variations of logo mock-up: black-and-white and two-color (100%) Applies principle of simplicity to logo mock-up design (85%) Employs principle of scalability in logo mock-up design (85%) Implements "client" (instructor) feedback to enhance digital logo sketch (85%) Needs Improvement Shows progress toward proficiency, but with errors or omissions; areas for improvement may include avoiding elements that are contrary to client vision or target audience preferences (55%) N/A Shows progress toward proficiency, but with errors or omissions; areas for improvement may include applying principle of simplicity accurately in both the brandmark and wordmark (55%) Shows progress toward proficiency, but with errors or omissions; areas for improvement may include ensuring logo maintains quality when scaled down (55%) Shows progress toward proficiency, but with errors or omissions; areas for improvement may include implementing all feedback from "client" (instructor) effectively (55%) Not Evident Value Does not attempt criterion (0%) 20 20 Does not attempt criterion (0%) 30 Does not attempt criterion (0%) 15 Does not attempt criterion (0%) 15 Does not attempt criterion (0%) 20 Total: 100% https://learn.snhu.edu/content/enforced/1611143-GRA-360-13483.20... 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