Assignment Information 5/8/24, 4:59 PM GRA 470 Module Two Activity Guidelines and Rubric Overview As you learned in the module resources, Adobe XD is design software used to develop high-fidelity wireframes, mock-ups, and prototypes that can effectively communicate design visions. In this activity, you will apply what you learned about this tool's basic purpose and functionality to create three mock-ups for a fictional client. Scenario You are a designer at User Centrix Services. The growing passenger railroad company Horizon Railways has requested your firm's design services. They are transitioning from a paper ticketing system to digital tickets, which will be accessible via a digital wallet app for smartphone users. Horizon Railways is asking for three digital ticket design options for their team to consider. The provided client brief outlines two user personas and a list of requested elements. Logos and branding are not included and do not need to be in the digital ticket designs. Note that the client is asking to enhance the ticket experience for their users by adding two new elements to the digital tickets. First, they want to include a visualization of where the passenger's seat is on the train (as finding their seats was the biggest customer complaint about the current experience). Second, they want to include new information about their trains' Wi-Fi access. Directions Your task is to use Adobe XD to create three new digital ticket design options for your client. Then, you will reflect upon your experience using Adobe XD. See the Supporting Materials section to review the client brief, which includes user personas, a list of required elements, and an image of the existing ticket. Specifically, you must address the following rubric criteria: Part 1: Digital Ticket Designs: Create three digital ticket designs (export as PNG files) for the client. 1. Include all the requested elements in the client brief. Those include: A. All the details from the original ticket B. Utilizing the requested dimensions C. Address the needs of the users in the provided personas by adding the requested new elements: i. A visualization of where the passenger's seat is on the train ii. Indication of Wi-Fi 2. Demonstrate at least three of the following Adobe XD functions in your three digital ticket designs (see the videos in the Module Resources for more information): A. Drawing and editing graphics B. Adding fonts and text C. Adding color and gradients D. Using and reusing symbols E. Using repeat grids Part 2: Reflection 3. In a separate Microsoft Word document, reflect on your experience with using Adobe XD. Consider the following: A. How did you find using the software? How does it compare to other design tools, such as Illustrator and Photoshop? B. What features made designing for user experience easier in Adobe XD than if you had used a different tool? C. If you have any questions or concerns with Adobe XD, identify those so your instructor can provide feedback and support. What to Submit Digital Ticket Designs Submit your digital ticket mock-ups as three separate PNG files. See the Supporting Materials for a tutorial on exporting your Adobe XD mock-ups into PNG files. Reflection Submit your reflection as a 1-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. If you reference any sources in your response, they should be cited according to MLA style. https://learn.snhu.edu/content/enforced/1611266-GRA-470-13456.2024...wo_Activity_Guidelines_and_Rubric.html?ou=1611266&d2l_body_type=3 Page 1 of 2 Assignment Information Supporting Materials Resource: Module Two Activity Client Brief Use this client brief to inform your work in the assignment. Tutorial: Export Design Assets This resource from Adobe explains how to export your mock-ups into PNG files. Criteria Digital Ticket Designs: Client Brief Digital Ticket Designs: Adobe XD Functions Reflection Proficient (100%) Module Two Activity Rubric Creates three digital ticket designs (as PNG files) for the client that address all requirements from the client brief Demonstrates at least three of the listed Adobe XD functions in the digital ticket designs Reflects on the experience of using Adobe XD including specific details Articulation of Response Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Needs Improvement (55%) Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding all the requested details from the original ticket, utilizing the requested dimensions, or adding the requested new elements Shows progress toward proficiency, but with errors or omissions; areas for improvement may include demonstrating how to draw and edit graphics, add fonts and text, add color and gradients, use and reuse symbols, or use repeat grids Shows progress toward proficiency, but with errors or omissions; areas for improvement may include discussing how XD compares to other design tools, how designing for user experience is easier in Adobe XD, or identifying questions or concerns about the tool Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability 5/8/24, 4:59 PM Not Evident (0%) Value Does not attempt criterion 35 Does not attempt criterion 40 Does not attempt criterion 20 Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 5 Total: 100% https://learn.snhu.edu/content/enforced/1611266-GRA-470-13456.2024...wo_Activity_Guidelines_and_Rubric.html?ou=1611266&d21_body_type=3 Page 2 of 2