This coursework consists in creating a (brief) international plan for a hotel of your choice in
Saudi Arabia.
Overall aim:
Apply the details exaplained in class, identify the relevant information needed to be gathered
and the adequate strategies for a hotel that wants to go to an international market.
Learning outcomes:
1, 2, 3, 4.
Organisation and methodology:
This assessment is an individual assessment. You need to provide a written international report for a
hotel in Saudi Arabia.
Word count:
Between 1500 and 3000 words.
Fig: 1