these is a robust SWOT analysis. This assignment is designed to give you practice using this analytical
tool. As you may recall from the course material, however, a strong SWOT analysis is often premised on
completing and integrating other important, related analyses too. These might include a 5Cs analysis or
a Porter's Five Forces Analysis.
SWOT analyses are used in businesses of all sizes - very small, privately-held start-ups to large, well-
established, publicly traded companies. This assignment will focus on a large publicly traded company.
This will make it easier for you to obtain and assess information. (It is often much harder to get reliable
information on small, privately-held companies).
Instructions: Please complete and submit a SWOT analysis on Sun Life Financial. You will need to do
some research on Sun Life and the industry to complete this assignment. There are a great many
resources for you to use. Here is a short list of some potential sources:
Sun Life Financial's website
www.sedar.com - contains filings for all publicly-traded companies in Canada; search on Sun Life
LIMRA (a life insurance industry association)
CLHIA (a Canadian-based life and health insurance industry association)
• Benefits Canada (a trade publication)
Do not go overboard with your research. You should do as much or as little research as you feel is
appropriate to complete a strong SWOT analysis. Research is not a substitute for writing and editing
your work.
Fig: 1