background business planning requires the use of key analytical tools
Background: Business planning requires the use of key analytical tools. Among the most important of
these is a robust SWOT analysis. This assignment is designed to give you practice using this analytical
tool. As you may recall from the course material, however, a strong SWOT analysis is often premised on
completing and integrating other important, related analyses too. These might include a 5Cs analysis or
a Porter's Five Forces Analysis.
SWOT analyses are used in businesses of all sizes - very small, privately-held start-ups to large, well-
established, publicly traded companies. This assignment will focus on a large publicly traded company.
This will make it easier for you to obtain and assess information. (It is often much harder to get reliable
information on small, privately-held companies).
Instructions: Please complete and submit a SWOT analysis on Sun Life Financial. You will need to do
some research on Sun Life and the industry to complete this assignment. There are a great many
resources for you to use. Here is a short list of some potential sources:
Sun Life Financial's website
www.sedar.com - contains filings for all publicly-traded companies in Canada; search on Sun Life
LIMRA (a life insurance industry association)
CLHIA (a Canadian-based life and health insurance industry association)
• Benefits Canada (a trade publication)
Do not go overboard with your research. You should do as much or as little research as you feel is
appropriate to complete a strong SWOT analysis. Research is not a substitute for writing and editing
*The amount will be in form of wallet points that you can redeem to pay upto 10% of the price for any assignment. **Use of solution provided by us for unfair practice like cheating will result in action from our end which may include permanent termination of the defaulter’s account.Disclaimer:The website contains certain images which are not owned by the company/ website. Such images are used for indicative purposes only and is a third-party content. All credits go to its rightful owner including its copyright owner. It is also clarified that the use of any photograph on the website including the use of any photograph of any educational institute/ university is not intended to suggest any association, relationship, or sponsorship whatsoever between the company and the said educational institute/ university. Any such use is for representative purposes only and all intellectual property rights belong to the respective owners.